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Plan Your Visit to The Amsterdam Heineken Experience

Get ready for a behind-the-scenes journey through the original Heineken brewery. Learn how heritage, innovation, and Dutch design come together in one of Amsterdam’s most iconic experiences. Here’s everything you need to know before your visit.

Heineken Experience at a glance

Heineken Experience Amsterdam tour with drinks and 24hr hop-on hop-off boat.
  • What are the Heineken Experience opening hours? 

The experience is open from 10:30am to 7:30pm from Sunday to Thursday and 10:30am to 9pm on Friday & Saturday.

  • Where is the Heineken Experience located?

You can locate Heineken Experience at Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

  • How many entrances does the Heineken Experience have? 

The Heineken Experience has one main entrance for all visitors.

  • How many visitors does the Heineken Experience get per year? 

With over a million visitors each year, the Heineken Experience ranks among Amsterdam’s most visited and iconic attractions.

How to Buy Tickets to The Heineken Experience?

Heineken Experience Entry Tickets

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Combo (Save 5%): Heineken Experience Tickets + Johan Cruijff ArenA Classic Tour

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Combo (Save 5%): Heineken Experience + Icebar Amsterdam Tickets

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Combo: Heineken Experience Tickets + 75-Min Canal Cruise

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What are Heineken Experience opening hours?

Tourists crafting beer at Heineken Experience in Amsterdam brewery.

The Heineken Experience is open daily:

  • Sunday to Thursday: 10:30 AM – 7:30 PM (last entry at 5:15 PM)
  • Friday & Saturday: 10:30 AM – 9:00 PM (last entry at 6:45 PM)

Special holiday hours

  • December 24, 25 & 31: 10:30 AM – 4:00 PM (last entry at 2:00 PM)
  • December 26 to 30: 10:30 AM – 9:00 PM (last entry at 6:45 PM)

Rooftop bar hours

  • Sunday to Thursday: 10:30 AM – 7:00 PM
  • Friday & Saturday: 10:30 AM – 8:30 PM

Tour duration: Plan to spend around 1.5 to 2 hours exploring the full experience.

Best time to visit Heineken Experience

  • Best day to visit: A midweek visit is your best bet. Tuesday to Thursday usually sees fewer crowds, which means more space to explore and less waiting at popular spots inside the experience.
  • Best time for sunset views: For summer sunsets, plan your visit around 6 PM on a Friday or Saturday and stay until closing. In winter, aim for around 3 PM since the sun sets earlier, usually by 4.30 PM.
  • How to avoid crowds: The quietest time is early in the day. Arriving between 10.30 AM and 11.30 AM gives you a smoother entry, quicker access to exhibits, and more breathing room throughout the visit.

Where is the Heineken Experience located?

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

​Find on Maps

The Heineken Experience is located in the heart of Amsterdam’s De Pijp district, inside the historic former brewery building, just a short walk from major attractions like Museumplein and the Albert Cuyp Market.

Closest attraction: Foam Museum (1.2 km)

Getting to the Heineken Experience

  • By metro: Take metro line 52 from Centraal Station. Get off at Vijzelgracht. The Heineken Experience is just a five-minute walk from there.
  • By tram: From Centraal Station, take tram 2, 4, or 12. You can get off at Albert Cuypstraat, which is about a seven-minute walk, or at Museumplein, around ten minutes away on foot.
  • By car: Follow the S100 route from Centraal Station. It is a seven-kilometer drive and takes about 20 minutes. The closest parking is APCOA Parking Heinekenplein, located just two minutes from the entrance.
  • On foot: If you enjoy walking, it is a 35-minute stroll from Centraal Station through some of Amsterdam’s most charming neighborhoods. The distance is around 2.6 kilometers and makes for a scenic walk.

Know before you go

Bus with wheelchair accessibility at London Victoria Coach Station.
  • Cloakroom: You can store your belongings for free at the cloakroom, as long as they fit within the size limit of approximately 320 x 255 x 492 mm.
  • Free Wi-Fi: Wi-Fi is available throughout the venue, so you can stay connected, share your visit in real time, or look up extra details during the tour.
  • Restrooms: Clean, accessible washrooms are located throughout the building, so you will not need to search far if nature calls mid-tour.
  • First aid: Trained staff are on-site to assist with medical needs. Look for posted signs or ask a team member if you need help.
  • Lost and found: If you lose something during your visit, the staff are quick to assist—whether it is a phone, sunglasses, or anything else.
  • Rooftop terrace: Enjoy panoramic views of Amsterdam from the rooftop. It is a great place to unwind and take in the city skyline.
  • Wheelchair accessibility: Some areas may be less accessible due to the building’s historic structure. Contact the venue in advance to ensure a smoother experience if you use a wheelchair.
  • Assistance dogs: Only guide dogs and service animals are allowed inside the venue.
Heineken Experience rooftop view in Amsterdam with city skyline.
  • Age policy: Only visitors aged 18 and over are allowed inside the Heineken Experience.
  • Rooftop access: To visit the rooftop terrace, you will need a Heineken Experience + Rooftop ticket. You can also check at the entrance for upgrade availability.
  • Pets: Animals are not allowed inside, with the exception of assistance dogs.
  • Luggage restrictions: Only bags that fit within 320 x 255 x 492 mm can be stored in the cloakroom. Larger luggage is not accepted.
  • Respect and conduct: Please treat staff with respect and follow their instructions to ensure a smooth and enjoyable experience for everyone.
  • Photography: Photos and videos are welcome for personal use. Commercial filming or photography is not permitted.
  • Guest Courtesy: Be mindful of fellow visitors, respect everyone’s space, and follow all guidelines during your time at the venue.
Amsterdam canal boat with tourists, Heineken Experience building in background.

The Heineken Flagship Store offers a wide selection of branded items including clothing, barware, accessories, and collectibles that celebrate the brand’s heritage. You can personalize bottles and glasses using interactive kiosks. The store is open daily with RFID technology and self-checkout for a smooth shopping experience.

Heineken Experience tour entrance in Amsterdam with visitors exploring.

If hunger strikes you at the brewery, you can check out the on-site bar:

  • Best ‘Dam Bar: Finish your visit at the Best ‘Dam Bar, where you can relax with a freshly poured Heineken and enjoy light snacks. The lively atmosphere makes it a great spot to unwind and connect with friends.

There are a handful of restaurants nearby as well. Let’s take a look at them!

  • Poké Bowl Olakino Amsterdam (100m):  Just a short walk from the Heineken Experience, Poké Bowl Olakino offers flavorful Hawaiian-inspired bowls known for their fresh ingredients and healthy options, making it a popular choice nearby.
  • Taj Indian Restaurant (130m): A quick stroll brings you to Taj Indian Restaurant, famous for authentic South Indian dishes. Enjoy specialties like mushroom bhaji, garlic naan, kulfi, and chicken tikka masala in a warm, welcoming setting.
Mid-range hotel room with bed, desk, and window view in a city setting.
Van Gogh Museum entrance with visitors in Amsterdam, showcasing iconic art exhibits.
  • Museumplein (750m): A brief walk takes you to Museumplein, home to Amsterdam’s top museums like the Rijksmuseum and Van Gogh Museum. It’s a perfect spot for anyone wanting to dive into world-class art and culture.
  • Foam Museum (850m): For lovers of contemporary photography, Foam Museum is a fantastic find. It features inspiring exhibitions from both local and international photographers, making it a great stop for creative minds.
  • Diamant Museum Amsterdam (850m): Explore Amsterdam’s glittering diamond heritage at the Diamant Museum. Discover the city’s rich history and craftsmanship behind the art of diamond cutting.
  • ​Van Gogh Museum (950m): Just a short walk away, the Van Gogh Museum offers an intimate look at the legendary artist’s work. It’s a must-see for anyone eager to experience his life and masterpieces up close.

Visitor tips & guidelines

  • Arrive early: Plan to arrive at least 15 minutes before your scheduled time to avoid any delays. Late arrivals may not be allowed to join later sessions.
  • Download the app: Before your visit, download the Heineken Experience app. It offers fun facts, extra information, and an interactive guide in your preferred language to enhance your tour.
  • Connect with ambassadors: Heineken Ambassadors are available throughout the venue to answer questions, share insider stories, and explain the brewing process during your self-guided visit.
  • Wear comfortable shoes: The tour covers six floors and involves plenty of walking. Comfortable footwear will help you enjoy the experience without any discomfort.
  • Bring a charged phone: Many exhibits include multimedia features, so a fully charged phone lets you interact with displays and capture plenty of photos during your visit.

Frequently Asked Questions about visiting Heineken Experience

Can I explore the brewing process hands-on during the tour?

Yes, interactive stations throughout the experience let you engage with the brewing craft in a fun, hands-on way.

Is the Heineken Experience suitable for non-local visitors who don’t speak Dutch?

Absolutely! The tour is available in multiple languages, ensuring everyone can enjoy and understand the story.

Can I customize any souvenirs during my visit?

Yes, you can personalize select merchandise like bottles and glasses using interactive kiosks for a unique keepsake.

Can I celebrate a special occasion here without joining the general tour?

Private event spaces are available for celebrations and corporate gatherings, with tailored options to suit your needs.

Are there any exclusive experiences or upgrades available?

Yes, options like the rooftop ticket or combo passes offer a deeper dive beyond the standard tour.

How family-friendly is the Heineken Experience?

Visitors must be 18 or older, so it’s designed for adults and not suitable for children or young teens.

Can I meet any of the people who work here during the tour?

Heineken Ambassadors are onsite throughout, sharing behind-the-scenes stories and answering your questions.

Can I bring my own food or drinks inside?

Outside food and drinks are not permitted to maintain the quality and atmosphere of the experience.

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All screenshots of maps found on this page are sourced from Google in accordance with fair use. All rights to such screenshots lie with the specific platform, and their use is solely for informational or guidance purposes.

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