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No seats in the bar area. Great for younger visitors but more seats need. Areas dirty in bar. Staff told male visitors to use ladies toilets!
It was very interesting and fun at the same time thanks to the guys who accompanied us and the interactive parts. Highly recommended!
View original review in Italian
The brewery tour was great, but the cruise was a long way from the factory, so it was disappointing that it didn't go to the factory. Not clear and catchy. Very disappointing. We didn't do it. Misleading advertising
View original review in French
Wow experience We expected the usual brewery experience but instead here the people who manage communications and events for Heineken did something extraordinary I don't want to anticipate anything and leave you with the surprise but if you like beer and love innovative experiences buy tickets ... you will not regret it
View original review in Italian
The Heineken experience was excellent, they make an effort to leave a pleasant memory and to let people know the history of the brewery.
View original review in Spanish
Everything was very good, I liked the interactive presentations and effects. The staff were nice and friendly. The atmosphere was super!
This review is translated. Show original review.
I went to the Heinker brewery and it was as smooth as a trip through the canals of Amsterdam. Everything started on time and went smoothly.
View original review in Portuguese
Both tours at Ajax and Heineken were fantastic and we loved every minute. The staff were also very friendly and helpful 👍
Staff was very friendly with helping Americans in English to purchase tickets, advise us where to embark and any other information we would need. Our tour guide was amazing and very knowledgeable. The Captain was helpful and also very knowledgeable! Great Experience and one I would do again!!
Una súper experiencia 🥰🥰🥰🥰
Experiencia única , me encantó , lo único que sería genial que pusieran traductores en varios idiomas para que todos pudieran entender la gran historia de esta cerveza pero de verdad recomendable 100%
The graphics are incredible and the tour guides are extremely passionate about explaining the history of the brewery. It is an experience worth having and no trip to Amsterdam would be complete without it.
Fantastic experience, highly recommended. Great tour guides, interactive experience with fun bits throughout, culminating in an excellent finale downstairs. A must to do even if you're not really a Heineken fan!!
It was an incredible experience, in which I was able to learn about this brewery that has a beautiful history and super tasty beer.
View original review in Portuguese
Had a great time at the Heineken experience. The staff were amazing and the rooftop bar at the end was a lovely way to end the tour. Would recommend this experience, and bring plenty of money for the souvenir shop as threre is some amazing stuff in there!
The experience as it self it's amazing, the entire route of the museum it's really fun and the way to show the process of the beer is amazing. And as the staff members were funny they were also tend to sometimes have a lack of respect to some people
The staff were amazing and so helpful not just one or two but everyone. The experience it's self was most informative and enjoyable
The tour is informative about the history, process and production of Heineken and of course, you get to sample the merchandise once you've completed...winner Upgrade to the rooftop bar experience for a little extra and if you're fortunate, the sun will be shining.
Fun. Welcoming. Beautiful story of the Heineken family. Incredible experience, involving traditional and modern technology.
View original review in Portuguese
It was nice precentation of stages how to make Heneken beer process.. visual posters.. creative interaction with customer. Free point of beer.. Its well done. Thanks.🥰🙏
Queues are really long & not managed very well, so much staff & they are not sure what they are doing & having the craic with their mates.
I have been to the same tour about 8 years ago, this time I brought new visitors with me however, the tour was nothing like before. There is hardly explanation of the steps or the tour and we just walk through the path created for us. Besides before the final drinks were given in the roof top bar but now they made that another source of money and selling separate tickets for it.
Our flight was delayed from Texas and we missed our time. The employees let us in and were very courteous. The tour was fantastic, one of the best brewery tours that I've been on. Thanks so much.
Well organised and laid out, self guided aspect allows you to go at your own pace. Very enjoyable experience, guides were knowledgeable and friendly. Rooftop garden was a nice way to finish the afternoon with a good vibe and nice view, not to mention great drink.
We loved everything especially the bar downstairs that has a pint challenge and the rooftop bar was very cool only pity is you aren't allowed smoke a cigarette on the rooftop :( everything else was perfect
Inclusions
The brewery tour was great, but the cruise was a long way from the factory, so it was disappointing that it didn't go to the factory. Not clear and catchy. Very disappointing. We didn't do it. Misleading advertising
View original review in French
Wow experience We expected the usual brewery experience but instead here the people who manage communications and events for Heineken did something extraordinary I don't want to anticipate anything and leave you with the surprise but if you like beer and love innovative experiences buy tickets ... you will not regret it
View original review in Italian
The Heineken experience was excellent, they make an effort to leave a pleasant memory and to let people know the history of the brewery.
View original review in Spanish
The graphics are incredible and the tour guides are extremely passionate about explaining the history of the brewery. It is an experience worth having and no trip to Amsterdam would be complete without it.
The booking experience was smooth which was well accepted at the venue. The cruise experience required to reach at a different venue for redeeming which was absolutely not required.
Everything is very well organized and the ticket exchange points are easily accessible
View original review in Portuguese
See how it all started and at the end you will even be gifted with two Heinekens. I love that.
well organized and taken care of
View original review in Dutch
Your enthusiastic young employees, excellent beer, good music, interactive part of exhibition
Easy to buy tickets
View original review in Portuguese
Really enjoyed our experience. Worth the money. Would recommend
Atendimento ótimo e boa organizacao dos lugares. Parabens
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Click here for a detailed map of the boarding points.
5% off
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Heineken® Experience
Johan Cruijff ArenA Classic Tour
Heineken Experience
Johan Cruijff ArenA Classic Tour
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Validity
Go for: Access tickets
Duration: Flexible
Guide: Audio guide
Recommended tour:
Go for: Combo tickets
Duration: Flexible
Guide: Self-guided
Recommended tours:
Take a fascinating journey to a 150-year-old brewery and witness the incredible transformation of a small family business turned into one of the world's biggest beer brands. You'll get to smell the hops, taste the beer-making wort, and see how it all comes together. From collecting water to bottling the final product, you'll learn every step of the way.
The brewery is like a museum for beer. You'll see old pictures, decorations, and even massive, shiny beer tanks. It's like peeking behind the scenes of Heineken’s history. You'll see huge vats where they used to make the yeast, old advertisement prints, and other memorabilia they've saved over 150 years.
Now that you've learned all about beer, it's time to enjoy a cold one! Head to the Best 'Dam Bar, a nightclub-style bar located under the building. You can dance the night away and end your visit in the most perfect way.
Want to see a real F1 race car? Head to the Heineken Experience! They've got Max Verstappen's 2018 ride, the RB14, on display. It's the car that helped him and his teammate, Daniel Ricciardo, make a powerful mark on the track in the 2018 Formula One season, debuting at the Australian Grand Prix.
The Heineken Experience is open every day.
Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam
The Heineken Experience is located in the center of the city and is easy to reach by walking or by taking public transportation. Here are some of the best ways to reach the Heineken Experience:
No, tickets to the Heineken Experience are non-refundable and cannot be rescheduled, so plan your visit accordingly.
Yes, you can purchase combo tickets that include the Heineken Experience and other attractions like the Amsterdam Canal Cruise or the Johan Cruijff ArenA Classic Tour. These options are great for exploring multiple attractions at a discounted rate.
The self-guided tour typically takes about 1.5 to 2 hours. This allows you to fully enjoy the exhibits, participate in the beer tasting, and soak in the rich history of Heineken.
Yes, the attraction is wheelchair-accessible. You can also borrow a wheelchair from the attraction on request.
No, the Heineken Experience is restricted to visitors aged 18 and older, so children and young adults under 18 are not allowed.
Yes, the Heineken Flagship Store offers a wide range of souvenirs and exclusive Heineken merchandise, perfect for taking a piece of your experience home with you.
Yes, you can easily combine your visit to the Heineken Experience with a canal cruise. Combo tickets are available that include both attractions, offering a seamless way to explore Amsterdam by water.