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Book Heineken Experience Tickets
Headout is an authorized and trusted partner of the venue, offering curated experiences to enjoy this attraction. This is not the venue's website.
Get the full Heineken Experience—history, brewing, and two complimentary drinks included.
- Everything you get: This is Heineken’s story, told where it all began. A live English presentation and a multilingual audio guide take you through the historic brewery, past gleaming copper tanks, and into the heart of brewing. Wrap it all up with two cold Heinekens on the house.
- Why choose this: This ticket unlocks the full Heineken Experience, including a live English presentation, a multilingual audio guide, and two drinks. Additionally, do check out Max Verstappen’s RB14 car!
- Upgrades: Add a 75-min Canal Cruise with audio in 19 languages, scenic views, and fast-track Heineken entry with three complimentary beers.
Get the full Heineken Experience—history, brewing, and two complimentary drinks included.
- Everything you get: This is Heineken’s story, told where it all began. A live English presentation and a multilingual audio guide take you through the historic brewery, past gleaming copper tanks, and into the heart of brewing. Wrap it all up with two cold Heinekens on the house.
- Why choose this: This ticket unlocks the full Heineken Experience, including a live English presentation, a multilingual audio guide, and two drinks. Additionally, do check out Max Verstappen’s RB14 car!
- Upgrades: Add a 75-min Canal Cruise with audio in 19 languages, scenic views, and fast-track Heineken entry with three complimentary beers.
Inclusions
- Entry to Heineken Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
- 2 Heineken beers
- 75-min canal cruise (as per option selected)
- Glass-top roof boats (as per option selected)
- Audio guide in 19 languages on the boat (as per option selected)
- Fast-track entry to Heineken Experience (as per option selected)
- 3 drinks at Heineken (as per option selected)
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Outside food & beverages and smoking are not allowed in this experience.
- Your pets are not permitted on this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- For your convenience, guide dogs are welcome to join you.
- Available facilities: lockers, cloakroom and restroom.
- These tickets can't be cancelled or rescheduled.
Tour Heineken’s brewery, drift through Amsterdam’s iconic canals and enjoy a 14% discount
- Everything you get at Heineken Experience: Breeze past the crowds with your fast-track tickets, catch a live English presentation, explore with an audio guide, and wrap it up with three refreshing drinks.
- Everything you get on the 60-min canal cruise: Hop on a comfy, glass-topped boat for a 60-min cruise through Amsterdam’s dreamy canals, with an audio guide in 21 languages.
- Why choose this combo: You get two of Amsterdam’s top experiences, easy scheduling, and zero extra planning—plus, Heineken and the cruise departure point are just minutes apart!
Tour Heineken’s brewery, drift through Amsterdam’s iconic canals and enjoy a 14% discount
- Everything you get at Heineken Experience: Breeze past the crowds with your fast-track tickets, catch a live English presentation, explore with an audio guide, and wrap it up with three refreshing drinks.
- Everything you get on the 60-min canal cruise: Hop on a comfy, glass-topped boat for a 60-min cruise through Amsterdam’s dreamy canals, with an audio guide in 21 languages.
- Why choose this combo: You get two of Amsterdam’s top experiences, easy scheduling, and zero extra planning—plus, Heineken and the cruise departure point are just minutes apart!
Inclusions
Heineken Experience
- Fast-track entry to Heineken Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
- 3 drinks
60-min Canal Cruise
- 60-min canal cruise
- Glass-top roof boats
- Audio guide in 21 languages
Heineken Experience + 60-min Canal Cruise
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Your pets are not permitted on this experience.
- For your convenience, guide dogs are welcome to join you.
Heineken Experience
- Outside food & beverages and smoking are not allowed in this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- Available facilities: lockers, cloakroom and restroom.
Canal Cruise
- You’ll need to reserve a time slot for your canal cruise when you arrive in Amsterdam. Just visit any of the 16 Tours & Tickets shops in the city center to validate your open ticket.
- You can also pick your departure point: Amsterdam Central Station, Rijksmuseum (near Heineken Experience), Leidseplein, or Anne Frank Museum.
- These tickets can't be cancelled or rescheduled.
Combos
Combo (Save 5%): Heineken Experience Tickets + Johan Cruijff ArenA Classic Tour
from €44.95
€42.70
5% off
From Heineken’s best drink to Johan Cruijff ArenA’s famous pitch—two attractions, one ticket!
- Everything you get at Heineken Experience: Get inside Heineken’s old brewery, check out interactive exhibits, catch a live English presentation, use the multilingual audio guide, and sip two drinks!
- Everything you get at Johan Cruijff ArenA: Go behind the scenes at Johan Cruijff ArenA—visit the dressing rooms, dugout, pitch, players’ tunnel, and Ajax Gallery of Fame on your own!
- Why choose this combo: One hassle-free booking gets you into Heineken Experience and Johan Cruijff ArenA—explore brewing culture and football history at your pace!
From Heineken’s best drink to Johan Cruijff ArenA’s famous pitch—two attractions, one ticket!
- Everything you get at Heineken Experience: Get inside Heineken’s old brewery, check out interactive exhibits, catch a live English presentation, use the multilingual audio guide, and sip two drinks!
- Everything you get at Johan Cruijff ArenA: Go behind the scenes at Johan Cruijff ArenA—visit the dressing rooms, dugout, pitch, players’ tunnel, and Ajax Gallery of Fame on your own!
- Why choose this combo: One hassle-free booking gets you into Heineken Experience and Johan Cruijff ArenA—explore brewing culture and football history at your pace!
Inclusions
Heineken Experience
- Entry to the Heineken Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
- 2 Heineken beers
Johan Cruijff ArenA
- Entry to Johan Cruijff ArenA
- Access to: Players Dressing Rooms, Mixed Zone, Players Tunnel, Pitch, Manager’s Dug-out, Ajax Gallery of Fame
Heineken Experience + Johan Cruijff ArenA
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Outside food & beverages and smoking are not allowed in this experience.
- Your pets are not permitted on this experience.
- For your convenience, guide dogs are welcome to join you.
- Available facilities: Restrooms
Heineken Experience
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- Available facilities: lockers and cloakroom.
Johan Cruijff ArenA
- Helmets, suitcases, or bags bigger than 30 cm x 21 cm x 10 cm are not allowed on this experience.
- This experience is accessible to wheelchair and pram/stroller users.
- For your convenience, escalators and elevators are available throughout the venue.
- Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
- These tickets can't be cancelled or rescheduled.
- Discover Amsterdam's top attractions with the Go City All-Inclusive Pass, offering access to over 45 experiences across the city.
- Save up to 42% with a 1-day pass compared to individual tickets for must-see spots like the Heineken® Experience, Rijksmuseum, and Madame Tussauds.
- Visit iconic attractions, including the 100 Highlights Cruise, and admire the stunning art collection at Rijksmuseum.
- Choose a 1, 2, 3, or 5-day pass and explore sights like A’DAM Lookout and the Heineken® Experience. The pass is valid for 2 years from purchase and activates upon first use.
- Easily access your digital pass and city guide through the Go City app on your mobile for a seamless and hassle-free experience.
- Discover Amsterdam's top attractions with the Go City All-Inclusive Pass, offering access to over 45 experiences across the city.
- Save up to 42% with a 1-day pass compared to individual tickets for must-see spots like the Heineken® Experience, Rijksmuseum, and Madame Tussauds.
- Visit iconic attractions, including the 100 Highlights Cruise, and admire the stunning art collection at Rijksmuseum.
- Choose a 1, 2, 3, or 5-day pass and explore sights like A’DAM Lookout and the Heineken® Experience. The pass is valid for 2 years from purchase and activates upon first use.
- Easily access your digital pass and city guide through the Go City app on your mobile for a seamless and hassle-free experience.
Inclusions
- Pass valid for 1/2/3/5 days
- Museums: Rijksmuseum, Moco Museum & more
- Landmarks: Heineken® Experience, Amsterdam Castle Muiderslot, Madame Tussauds & more
- Bus tours and cruises: Amsterdam canal cruise, Zaanse Schans bus excursion & more
- Guided Tours: Amsterdam introduction guided walking tour, the life of Anne Frank & neighborhood tour & more
- Activities: Macbike bike rental, Dutch craft beer tasting & more
- Get all details here
Exclusions
- Airport transfers
- Public transport
- Certain attractions require prior bookings. For full details check out official websites.
- You can visit each attraction once daily for your chosen pass.
- Download the Go City app.
- Use your order confirmation number to add your pass to your smartphone via the app.
- Find all information about the venues and tours. Get access to pre-recorded commentary, suggested itineraries, a handy map, and more, available at your fingertips!
- Your pass will automatically get activated when you use your pass to enter the first attraction on the list.
Validity
- Before Activation: Valid for 2 years from the date of purchase
- After Activation: Your pass is activated as soon as you visit your 1st attraction and is valid for the number of calendar days (not 24-hour periods) chosen over 2 weeks. For example, if you select a 3-day pass and visit an attraction on Monday afternoon, your pass is valid for the remainder of Monday and 2 additional days of your choosing over the next 2 weeks.
- Free cancellation anytime before the start of your experience
- These tickets are valid for 24 months from the date of purchase.
- Save up to 50% on admission fees by exploring Amsterdam’s top attractions with this all-inclusive Amsterdam city card, covering over 70 museums and activities.
- Even if you visit a few places, the card offers unbeatable savings at famous spots like the Rijksmuseum, Moco Museum, and more. Get venue details here
- Enjoy free entry to many must-see locations, plus additional perks like 25% off at select cafes and attractions, including the Heineken Experience, and a 24-hour bike rental.
- Benefit from the convenience of unlimited access to Amsterdam’s public transport system (GVB), making it easy to navigate the city.
- Choose from flexible options: 24, 48, 72, 96, or 120-hour cards, activated upon your first use and valid throughout the selected period.
- Save up to 50% on admission fees by exploring Amsterdam’s top attractions with this all-inclusive Amsterdam city card, covering over 70 museums and activities.
- Even if you visit a few places, the card offers unbeatable savings at famous spots like the Rijksmuseum, Moco Museum, and more. Get venue details here
- Enjoy free entry to many must-see locations, plus additional perks like 25% off at select cafes and attractions, including the Heineken Experience, and a 24-hour bike rental.
- Benefit from the convenience of unlimited access to Amsterdam’s public transport system (GVB), making it easy to navigate the city.
- Choose from flexible options: 24, 48, 72, 96, or 120-hour cards, activated upon your first use and valid throughout the selected period.
Inclusions
- Pass valid for 24/48/72/96/120 hours
- Access to attractions: Upside Down Amsterdam, Heineken Experience, Artis Royal Zoo & more
- Access to outdoor activities: City Canal Cruise Blue Boat Company, Klimbos Fun Forest, Amsterdam Walking tour & more
- 1-hour canal cruise
- Unlimited use of GVB public transport (bus, tram & metro)
- Giveaways & discounts on concerts, theatres, rentals & more
- Get complete details here
- Tip: Amsterdam is full of interesting things to buy as souvenirs for friends back home but don’t miss out on buying wooden clogs from Zaanse Schans, or blue and white pottery from Delft.
- Transport to/from the Schipol airport is not included in this pass.
- You can use your Card only once in each attraction.
- I amsterdam City Card is now a digital product accessible via the City Card app.
- Activate your card using the instructions on your post-booking voucher. You choose when to activate your City Card. The card is activated when you first use it.
- Use your card to visit City Card locations, simply show your card on your phone at the entrance. Scan your card when entering any bus, tram, or metro.
- To use the City Card you will need to download the I amsterdam City Card app and add your card to it.
- You are required to claim your digital City Card by installing the official City Card App and registering by using your unique CC-code specified in your voucher.
- You will receive an email confirmation with your I amsterdam City Card: Canal Cruise, Public Transport And Attractions Entry voucher shortly
- Activate the card only when you are in Amsterdam and ready to use it. Make sure to charge your smartphone well to ensure you have access to it all day! Through the app, you can transfer cards to your family members or friends and navigate the city through a map highlighting the best locations.
- Once a card has been transferred, it cannot be transferred (back) again.
- These tickets can't be cancelled or rescheduled.
AmsterdamAmsterdam Heineken Experience Tickets
Top things to do in Amsterdam
Why visit Heineken Experience in Amsterdam
- Unique brewery heritage: Want to know how Heineken became a global hit? The Heineken Experience offers an incredible journey back to the 19th century, giving you insight into the brand’s remarkable beginnings.
- Fascinating behind-the-scenes tour: Go behind the scenes at Heineken’s state-of-the-art facilities and see the entire production process in action. Try hands-on activities like virtual brewing, where a moving platform lets you experience the journey from start to finish.
- Engaging multimedia exhibits: Experience state-of-the-art displays that combine multimedia elements, sensory enhancements, and compelling storytelling that tell the Heineken story in a really cool way. And, of course, you get to taste some delicious drinks at the end!
Which Heineken Experience ticket is best for you
If you are on a budget
Go for: Access tickets
Duration: Flexible
Guide: Audio guide
- With these tickets, you get to go behind the scenes and see where the magic happens in the old brewery.
- Enjoy two free drinks while you're there.
- There's a live tour in English, which you can also listen to in other languages, like Dutch, German, French, Italian, Spanish, and Portuguese.
Recommended tour:
- Heineken Experience Tickets
If you want to explore beyond
Go for: Combo tickets
Duration: Flexible
Guide: Self-guided
- Want to see the best of Amsterdam? Combo tickets are perfect! You get to cruise down the famous canals on a 75-minute cruise and learn all about the city's history.
- You'll also get skip-the-line access to the Heineken Experience and see how the process of brewing is done.
- If you're on a budget, check out the I Amsterdam City Card. It's another option that includes the Heineken Experience and 70 other attractions and experiences.
Recommended tours:
- Heineken Experience + Amsterdam Canal Cruise
- I Amsterdam City Card
What to do at the Heineken Experience
Learn about the Heineken story
Take a fascinating journey to a 150-year-old brewery and witness the incredible transformation of a small family business into a global icon. You'll get to smell the hops, taste the beer-making wort, and see how it all comes together. From collecting water to bottling the final product, you'll learn every step of the way.
Explore the Heineken collection
The brewery is like a museum of history and craftsmanship. You'll see old pictures, decorations, and massive, shiny tanks. It’s like peeking behind the scenes of Heineken’s legacy, with huge vats once used in production, vintage advertisement prints, and memorabilia preserved for over 150 years.
Enjoy sample tasting
Now that you've explored the experience, it’s time to unwind! Head to the Best 'Dam Bar, a nightclub-style spot located under the building. Dance the night away and end your visit in the most perfect way.
Check out Max Verstappen's RB14 car
Want to see a real F1 race car? Head to the Heineken Experience! They've got Max Verstappen's 2018 ride, the RB14, on display. It's the car that helped him and his teammate, Daniel Ricciardo, make a powerful mark on the track in the 2018 Formula One season, debuting at the Australian Grand Prix.
Plan your visit to the Heineken Experience
Timings
Getting there
Facilities
Accessibility
Rules
Eat
Stay
Nearby
Visitor tips
The Heineken Experience is open every day.
- Sunday to Thursday: 10:30am to 7:30pm (last entry 5:15pm)
Friday & Saturday: 10:30am to 9pm (last entry 6:45pm) - Exception to opening hours:
December 24, December 25, and December 31: 10:30am to 4pm (last entry at 2pm)
December 26 to December 30: 10:30am to 9pm (last entry at 6:45pm) - Duration: It will take you approximately 1 hour and 30 minutes to complete the tour of the house.
- Best time to visit: Amsterdam is a great city to visit all year around, with spring offering the best weather and views of the city. When planning a visit to the Heineken Experience, book your tickets for the morning hours on a weekday to avoid crowds.
Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam
The Heineken Experience is located in the center of the city and is easy to reach by walking or by taking public transportation. Here are some of the best ways to reach the Heineken Experience:
- By tram: Go by tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
- By metro: Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.
- There is a cloakroom and lockers on the site for the visitors to store their possessions.
- Audio-guide is offered in 6 languages, including Dutch, French, German, Italian, Portuguese and Spanish.
- There is a Heineken Flagship store on site.
- The Heineken Experience is equipped with free Wi-Fi.
- The Heineken Experience is housed in its original brewery, an old historical building, making it a bit tough for wheelchair accessibility. If you are visiting the brewery anyway, inform them beforehand so they can prepare for your smooth visit.
- Additionally, visit before 1pm on weekdays for fewer crowds, allowing you to tour more freely.
- Visitors under the age of 18 are not allowed inside.
- To access the rooftop at Heineken Experience, you would either need a Heineken Experience + Rooftop ticket or contact the staff in the entrance hall for the same.
- Pets are not allowed on the premises except for guide dogs.
- Bags bigger than 320 x 255 x 492 mm will not be kept in the cloakroom.
- Please respect the Heineken Ambassadors with respect and follow their guidelines.
- Photography and videography are only allowed for non-commercial purposes.
- Consume alcoholic beverages responsibly and maintain the privacy of fellow visitors.
- Poké Bowl Olakino Amsterdam (100m): Strategically located near the renowned Heineken Experience, Poké Bowl is celebrated for its distinctive Hawaiian poké bowls, recognized for their robust flavors and health-conscious composition.
- Taj Indian Restaurant (130m): A short walk from the Heineken Experience, Taj Indian Restaurant is distinguished by its offering of traditional South Indian cuisine, including mushroom bhaji, cheese and garlic naan, kulfi, chicken tikka masala, and more, within an exceptional dining ambiance.
- Broodje Bert (3km): One of the most popular Amsterdam eateries, Broodje Bert is acclaimed for its inviting ambiance and delectable sandwiches. It offers a diverse menu with salads and traditional Dutch cuisine at affordable prices.
- Luxury hotels: Hotel Okura Amsterdam (2.2 km), Breitner House (2.8 km), Pestana Amsterdam Riverside (3.2 km)
- Mid-budget hotels: Hotel V Frederiksplein (700 m), CitizenM Amsterdam South (3 km), Hotel Not Hotel (3.1 km)
- Low-budget hotels: Hotel Aalders (900 m), Conscious Hotel The Tire Station (2.9 km), Eden Hotel Amsterdam (4 km)
Wikimedia Commons
- Canal cruise: Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.
- Rijksmuseum: Visit the museum that is home to more than one million works of art and historical objects.
- Van Gogh Museum: Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.
- Museumplein: Located a mere 10-minute walk from the Heineken Experience, this large public square is surrounded by several of the country’s most iconic museums and monuments.
- Make sure to be there 15 minutes before your Heineken Experience time slot.
- Download the Heineken Experience app beforehand so you can enjoy additional information and fun facts about the brewery in your choice of language.
- While your visit will be self-guided, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour the perfect beer and how to properly taste and drink one!
- If you don’t mind spending more, book the VIP tour. At the end of the guided tour, your guide will escort you to a private bar and serve you five premium beers accompanied by Dutch snacks.
- Make a day of it. Combine your beer adventure with a canal cruise. It's a perfect combo!
Frequently Asked Questions about Heineken Experience tickets
Can I reschedule or cancel my Heineken Experience ticket?
No, tickets to the Heineken Experience are non-refundable and cannot be rescheduled, so plan your visit accordingly.
Are combo tickets available?
Yes, you can purchase combo tickets that include the Heineken Experience and other attractions like the Amsterdam Canal Cruise or the Johan Cruijff ArenA Classic Tour. These options are great for exploring multiple attractions at a discounted rate.
What is the duration of the Heineken Experience tour?
The self-guided tour typically takes about 1.5 to 2 hours. This allows you to fully enjoy the exhibits, participate in the beer tasting, and soak in the rich history of Heineken.
Is the Heineken Experience wheelchair accessible?
Yes, the attraction is wheelchair-accessible. You can also borrow a wheelchair from the attraction on request.
Can I bring children to the Heineken Experience?
No, the Heineken Experience is restricted to visitors aged 18 and older, so children and young adults under 18 are not allowed.
Is there a gift shop at the Heineken Experience?
Yes, the Heineken Flagship Store offers a wide range of souvenirs and exclusive Heineken merchandise, perfect for taking a piece of your experience home with you.
Can I take a canal cruise from the Heineken Experience?
Yes, you can easily combine your visit to the Heineken Experience with a canal cruise. Combo tickets are available that include both attractions, offering a seamless way to explore Amsterdam by water.