Tickets Amsterdam

Heineken Experience Tickets

4.6(43.5K Ratings)

Headout is an authorized and trusted partner of the venue, offering curated experiences to enjoy this attraction. This is not the venue's website.

Heineken Experience Tickets
Heineken Experience interior with vintage brewing equipment and informational displays in Amsterdam.
Heineken Experience entrance in Amsterdam with visitors exploring the brewery.
Heineken Experience brewery interior with copper brewing tanks, Amsterdam.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam brewery.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Heineken Experience Amsterdam tour with drinks and 24hr hop-on hop-off boat.
Tickets
4.6(0)

Heineken Experience Entry Tickets

Go on an audio-guided tour through Heineken’s 158-year old brewery & age-old brewing process.

  • Everything you get: Follow Heineken’s story in the 1867 Amsterdam brewery with a live English presentation and multilingual audio guide. See copper brew tanks, enjoy a 4D ‘Brew Your Ride’ experience, and snap digital keepsakes at karaoke stations and photo booths.
  • Why choose this: Get full access to Heineken’s brewery tour, with expert English presentation and a self-paced audio guide in 6 languages.
  • Upgrades: Add a 75-min Canal Cruise with audio in 19 languages, scenic city views from the Heineken rooftop, and fast-track entry to Heineken Experience.


Check availability
Mobile ticket
Flexible duration
Audio guide
reviewer
YeraldinJul, 2025
5/5

We loved everything, the ambiance, the service 10/10 I think what we liked the most was the friendly attitude of all the staff.

reviewer
NohaApr, 2025
5/5

This tour was so fun and a MUST to do in Amsterdam. The staff all had great vibes and made sure to make it an exciting time for everyone. It's great to do with family or friends and it was such an engaging experience.

reviewer
MaríaJul, 2025
5/5

I highly recommend this experience. We had a great time. Very fun as well as enlightening. Everyone was very nice. What to say about my favorite beer! 🍻

reviewer
FreerkJul, 2025
3/5

The experience was less enjoyable for me because it was incomprehensible to me why the explanations were given only in English and not in Dutch. It all went much too fast and was difficult for me, a 1944-born Dutchman with a reasonable command of English, to follow. The indication of raw materials was also only in English. The only Dutch word spoken during the presentation was "PROOST."

reviewer
MichelleJul, 2025
4/5

This was a great experience. The Heineken team build a great environment to learn about the making of their brand & then enjoying the beer. Highly recommend

reviewer
HenriettaJun, 2025
4/5

Loved the games, photo points and the part where we became the beer. Was something I haven't experienced before. Loved the tasting part and that at the end we could choose what to drink twice. All the Heineken members either presenting, at the bar or at the entrance were super sweet and friendly! They elevated the experience even more.

reviewer
NADIAMay, 2025
5/5

The Heineken experience, not to be missed. Excellent plan to do with friends! The canal tour is a must see in Amsterdam!

reviewer
JulieJul, 2025
5/5

Great experience and really good fun. Staff very informative and enthusiastic. Highly recommend.

reviewer
osvaldoJun, 2025
5/5

Better than I expected... very good tour.

reviewer
YuanJun, 2025
5/5

Very easy to buy the ticket online!

reviewer
IdaJun, 2025
4/5

The part where you "become" a beer. Really nice effects.

reviewer
DougJun, 2025
4/5

It was a good all around tour

reviewer
LeyzardMay, 2025
5/5

This experience is perfect, it is a must-see.

reviewer
HurykaMay, 2025
5/5

Quick and easy purchase! I love it

reviewer
LeonardMay, 2025
5/5

Very interesting and your staff made it fun. You have great people working for you.

reviewer
LucaApr, 2025
4/5

The attractions met expectations

reviewer
NamanJul, 2025
5/5
reviewer
BranislavJul, 2025
4/5
reviewer
GerardJul, 2025
5/5
reviewer
KimJul, 2025
4/5
reviewer
AnneJul, 2025
5/5
reviewer
MariaJul, 2025
5/5
reviewer
SarahJul, 2025
4/5
reviewer
TOMASJun, 2025
4/5
reviewer
JessicaJun, 2025
3/5

Go on an audio-guided tour through Heineken’s 158-year old brewery & age-old brewing process.

  • Everything you get: Follow Heineken’s story in the 1867 Amsterdam brewery with a live English presentation and multilingual audio guide. See copper brew tanks, enjoy a 4D ‘Brew Your Ride’ experience, and snap digital keepsakes at karaoke stations and photo booths.
  • Why choose this: Get full access to Heineken’s brewery tour, with expert English presentation and a self-paced audio guide in 6 languages.
  • Upgrades: Add a 75-min Canal Cruise with audio in 19 languages, scenic city views from the Heineken rooftop, and fast-track entry to Heineken Experience.

Inclusions

  • Entry to Heineken Experience

  • Live presentation in English

  • Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

  • 2 complimentary Heinekens

  • Rooftop access (as per option selected)

  • 75-min canal cruise (as per option selected)

  • Glass-top roof boats (as per option selected)

  • Audio guide in 19 languages on the boat (as per option selected)

  • Fast-track entry to Heineken Experience (as per option selected)

  • 3 glasses of Heineken (as per option selected)

  • Ensure your entry tickets and ID are on hand for a smooth experience.
  • Outside food & beverages and smoking are not allowed in this experience.
  • Your pets are not permitted on this experience.
  • For safety reasons, guests under the age of 18 years are not allowed on this experience.
  • This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
  • For your convenience, guide dogs are welcome to join you.
  • Available facilities: lockers, cloakroom and restroom.
  • These tickets can't be cancelled or rescheduled.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Heineken Experience rooftop view in Amsterdam with city skyline.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam.
Guests with guide at Heineken Experience, Amsterdam, exploring brewery exhibits.
Heineken Experience interior with copper brewing tanks in Amsterdam.
Tourists exploring interactive exhibits at Heineken Experience, Amsterdam.
Heineken Experience tour entrance in Amsterdam with visitors exploring.
Heineken Experience building illuminated at night, Amsterdam.
Tickets
4.7(0)

Heineken Experience Entry Tickets with Rooftop Access

Get brewery insights, then head to the rooftop to enjoy a bird's-eye view of the city.

  • Everything you get: This experience takes you through Heineken’s brewing process and brand evolution with live commentary and multilingual audio storytelling. Wrap up your visit at the rooftop terrace for sky-high views of Amsterdam and open-air photo ops.
  • Why choose this: Check out old brewing rooms like Moutzolder, enjoy rooftop skyline views, and a lively finale at the Best ‘Dam Bar inside the brewery.


Check availability
Extended validity
Mobile ticket
Flexible duration
Audio guide
reviewer
LeonardMay, 2025
5/5

Very interesting and your staff made it fun. You have great people working for you.

reviewer
MarciaJun, 2025
5/5
reviewer
WayneJun, 2025
5/5
reviewer
BrianMay, 2025
5/5
reviewer
BagniMay, 2025
5/5
reviewer
MatteoMay, 2025
5/5
reviewer
PerMay, 2025
4/5
reviewer
sergeApr, 2025
4/5
reviewer
KirstyApr, 2025
5/5

Interactive experiences and staff all so funny. Was a great afternoon

reviewer
CiaraMar, 2025
4/5

Headout booking process was fine but the Heineken experience itself was very poor. A lot of filler put into the tour -not worth the couple of free half pints rooftop bar such a disappointment. No atmosphere

reviewer
MariaApr, 2025
4/5
reviewer
SohApr, 2025
5/5
reviewer
ChristianApr, 2025
5/5
reviewer
LewisApr, 2025
5/5
reviewer
KennethApr, 2025
5/5
reviewer
KiraMar, 2025
5/5
reviewer
MARÍAMar, 2025
5/5
reviewer
AnnMar, 2025
4/5
reviewer
BernardFeb, 2025
5/5
reviewer
StevenDec, 2024
5/5

A lot of energy from the employees, that really made it a great time. Look forward to visiting again in the future

reviewer
GemmaNov, 2024
5/5

It's worth it! Super event !!!

reviewer
EmiliaNov, 2024
5/5

Just fantastic and well designed for people with dificulties Staff very nice and helpful Thank you do much

reviewer
MaryNov, 2024
4/5

There needs to be more seating available in the tasting room. otherwise i thought it was interesting

reviewer
CarolinaJan, 2025
5/5
reviewer
RaphaelJan, 2025
5/5

Get brewery insights, then head to the rooftop to enjoy a bird's-eye view of the city.

  • Everything you get: This experience takes you through Heineken’s brewing process and brand evolution with live commentary and multilingual audio storytelling. Wrap up your visit at the rooftop terrace for sky-high views of Amsterdam and open-air photo ops.
  • Why choose this: Check out old brewing rooms like Moutzolder, enjoy rooftop skyline views, and a lively finale at the Best ‘Dam Bar inside the brewery.

Inclusions

  • Entry to Heineken Experience
  • Rooftop access
  • Live presentation in English
  • Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
  • 3 complimentary Heinekens
  • Ensure your entry tickets and ID are on hand for a smooth experience.
  • Outside food & beverages and smoking are not allowed in this experience.
  • Your pets are not permitted on this experience.
  • For safety reasons, guests under the age of 18 years are not allowed on this experience.
  • This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
  • For your convenience, guide dogs are welcome to join you.
  • Available facilities: lockers, cloakroom, and restroom.
  • These tickets are valid until 31 December, 2025.
  • These tickets are valid until 31 December, 2025.
Heineken Experience brewery tanks and Moco Museum modern art exhibit in Amsterdam.
Tourists with guide at Heineken Experience, Amsterdam brewery tour.
Heineken Experience tour visitors exploring interactive brewery exhibits in Amsterdam.
Visitors viewing Banksy artworks at Moco Museum with Moco Museum Tickets.
Tourists viewing Banksy artworks at Moco Museum, Amsterdam, with Moco Museum Tickets.
Heineken Experience interior with copper brewing tanks in Amsterdam.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Heineken Store interior with branded merchandise and display shelves in Amsterdam.
Frankey's Planet Positive Disruption sculpture at Moco Museum, Amsterdam.
Visitors viewing Banksy artwork in Moco Museum, Amsterdam gallery.
Combos
4.7(0)

Combo (Save 16%): Heineken Experience + Moco Museum Tickets

Skip the long entry queues at Moco Museum, then tour Heineken with an audio guide.

  • Everything you get at Heineken Experience: Walk through Heineken’s old brewing rooms, listen to stories with a multilingual audio guide, catch a live English demo, and get interactive with photo booths and karaoke stations.
  • Everything you get at Moco Museum: Why wait? Skip the lines and get straight to Moco’s iconic art—Banksy, modern masterpieces, immersive digital exhibits, and an outdoor garden to explore.
  • Why choose this combo: Get 10% discount, skip the queues & explore both Moco Museum’s art scene and Heineken’s brewing legacy. They’re just 10-mins apart!


Check availability
Instant confirmation
Mobile ticket
Audio guide
reviewer
YeraldinJul, 2025
5/5

We loved everything, the ambiance, the service 10/10 I think what we liked the most was the friendly attitude of all the staff.

reviewer
MaríaJul, 2025
5/5

I highly recommend this experience. We had a great time. Very fun as well as enlightening. Everyone was very nice. What to say about my favorite beer! 🍻

reviewer
FreerkJul, 2025
3/5

The experience was less enjoyable for me because it was incomprehensible to me why the explanations were given only in English and not in Dutch. It all went much too fast and was difficult for me, a 1944-born Dutchman with a reasonable command of English, to follow. The indication of raw materials was also only in English. The only Dutch word spoken during the presentation was "PROOST."

reviewer
MichelleJul, 2025
4/5

This was a great experience. The Heineken team build a great environment to learn about the making of their brand & then enjoying the beer. Highly recommend

reviewer
HenriettaJun, 2025
4/5

Loved the games, photo points and the part where we became the beer. Was something I haven't experienced before. Loved the tasting part and that at the end we could choose what to drink twice. All the Heineken members either presenting, at the bar or at the entrance were super sweet and friendly! They elevated the experience even more.

reviewer
JamesJul, 2025
5/5

Had some really cool interactive art installations

reviewer
YuanJun, 2025
5/5

Very easy to buy the ticket online!

reviewer
IdaJun, 2025
4/5

The part where you "become" a beer. Really nice effects.

reviewer
DougJun, 2025
4/5

It was a good all around tour

reviewer
HurykaMay, 2025
5/5

Quick and easy purchase! I love it

reviewer
OlgaMay, 2025
5/5

Everything perfect, no problem, tickets on the mobile, no queues ...

reviewer
AnaMay, 2025
5/5

I loved the whole experience! It was definitely worth it.

reviewer
LucaApr, 2025
4/5

The attractions met expectations

reviewer
NamanJul, 2025
5/5
reviewer
BranislavJul, 2025
4/5
reviewer
GerardJul, 2025
5/5
reviewer
KimJul, 2025
4/5
reviewer
LouiseJul, 2025
4/5
reviewer
AnneJul, 2025
5/5
reviewer
SarahJul, 2025
4/5
reviewer
RuneJun, 2025
5/5
reviewer
LawrenceJun, 2025
4/5
reviewer
LEANDROJun, 2025
5/5
reviewer
EduardoJun, 2025
4/5
reviewer
GregoryJun, 2025
3/5

Skip the long entry queues at Moco Museum, then tour Heineken with an audio guide.

  • Everything you get at Heineken Experience: Walk through Heineken’s old brewing rooms, listen to stories with a multilingual audio guide, catch a live English demo, and get interactive with photo booths and karaoke stations.
  • Everything you get at Moco Museum: Why wait? Skip the lines and get straight to Moco’s iconic art—Banksy, modern masterpieces, immersive digital exhibits, and an outdoor garden to explore.
  • Why choose this combo: Get 10% discount, skip the queues & explore both Moco Museum’s art scene and Heineken’s brewing legacy. They’re just 10-mins apart!

Inclusions Heineken Experience

  • Entry to Heineken Experience

  • Live presentation in English

  • Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

  • 2 Heinekens

Moco Museum Amsterdam

  • Skip-the-line entry to Moco Museum

  • Access to all exhibitions

  • Audio tour via your smartphone in Dutch, English, French, German, Italian, Portuguese & Spanish

Heineken Experience + Moco Museum Amsterdam

  • Ensure your entry tickets and ID are on hand for a smooth experience.
  • Your pets are not permitted on this experience.
  • For your convenience, guide dogs are welcome to join you.

Heineken Experience

  • Outside food & beverages and smoking are not permitted on this experience.
  • For safety reasons, guests under the age of 18 years are not allowed on this experience.
  • This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
  • Available facilities: lockers, cloakroom and restroom.

Moco Museum Amsterdam

  • Sharp metallic tools or objects, alcohol, drones, hats, and bags are not permitted in this experience.
  • Flash photography is strictly prohibited at the venue
  • This experience is not accessible by wheelchair and pram/strollers.
  • Facilities: restroom and free Wi-Fi.
  • For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.
  • Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.
  • These tickets can't be cancelled or rescheduled.
Heineken Experience building with canal cruise boat in Amsterdam.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Amsterdam canal cruise boat passing historic buildings, part of Rembrandt House Museum and canal cruise combo.
Anne Frank House exterior with canal view in Amsterdam.
Tourists with guide at Heineken Experience, Amsterdam brewery tour.
Tourists crafting beer at Heineken Experience in Amsterdam brewery.
Tourists exploring interactive exhibits at Heineken Experience, Amsterdam.
Amsterdam canal cruise boat near historic buildings, part of Rembrandt House Museum and canal tour combo.
Kid playing inside Blue Boat Canal Cruise Amsterdam
Combos
4.7(0)

Combo: Heineken Experience Tickets + 75-Min Canal Cruise

Score a 22% discount—tour Heineken’s brewery, then cruise Amsterdam’s canals for 75-min.

  • Everything you get at the Heineken Experience: Save 30-mins and fast-track your entry to the Heineken brewery. Enjoy the live English walkthrough, pick your language on the audio guide, and wrap things up in the colourful buzz of the Best ‘Dam Bar.
  • Everything you get on the Canal Cruise: Relax on a 75-min cruise through Amsterdam’s canals in a glass-roof boat. Spot landmarks like Rijksmuseum and Magere Brug, with an audio guide in 19 languages.
  • Why choose this: Save 22% and hop on your canal cruise right across from Heineken for the easiest two-in-one Amsterdam experience.
  • Upgrades: Sightseeing is better with snacks! For the cruise, pick the snack box option and enjoy sweet and savory bites, plus a beverage.


Check availability
Instant confirmation
Mobile ticket
2 hr. 15 min.
Audio guide
reviewer
HenriqueMay, 2025
5/5

We loved the experience. When we arrived at the boat station, we discovered that there was super flexibility in the timetable. So we visited the Heineken factory first and then took the boat trip. The boat was super comfortable and also had an outside area so we could take photos. We also bought a snack, which exceeded our expectations. There was plenty of food and it helped curb our hunger. 😅

reviewer
NADIAMay, 2025
5/5

The Heineken experience, not to be missed. Excellent plan to do with friends! The canal tour is a must see in Amsterdam!

reviewer
JulieJul, 2025
5/5

Great experience and really good fun. Staff very informative and enthusiastic. Highly recommend.

reviewer
osvaldoJun, 2025
5/5

Better than I expected... very good tour.

reviewer
LeyzardMay, 2025
5/5

This experience is perfect, it is a must-see.

reviewer
MariaJul, 2025
5/5
reviewer
TOMASJun, 2025
4/5
reviewer
JessicaJun, 2025
3/5
reviewer
AtharvaJun, 2025
4/5
reviewer
JoseMay, 2025
5/5
reviewer
JaehunMay, 2025
4/5
reviewer
MariluMay, 2025
4/5
reviewer
AgoMay, 2025
4/5
reviewer
HmidetMay, 2025
5/5
reviewer
SauliusMay, 2025
4/5
reviewer
GONZALEZMay, 2025
4/5
reviewer
DilettaMay, 2025
4/5
reviewer
TymofiiMay, 2025
5/5
reviewer
SanneMay, 2025
5/5
reviewer
YelenaMay, 2025
5/5
reviewer
jyotiJul, 2025
2/5

I was told 3 complimentary drinks but was given only 2. The heineken guys told me One would be part of cruise but cruise denied it

reviewer
ElíJun, 2025
2/5

I went to the Heineken experience, but no one could tell me the next step for the canal boat experience, so I decided to skip it and continue on my own even though I had already paid.

reviewer
DAVIDJul, 2025
1/5

I have not been able to attend, I made a mistake when I took out the tickets and I left the default card unchanged and when I realized I could not change them, I contacted your supplier to see if they could fix the mistake and I am waiting for them to tell me something. The treatment received by your supplier has been very correct.

reviewer
MelissaMay, 2025
1/5

I couldn't take the boattrip they said after Heineken. First went to Heineken like in the ticket and then boattrip was not available anymore

reviewer
WILLIAMMay, 2025
1/5

It's cool the story and trying to use technology but it could be more immersive and dynamic; it's not what I expected.

Score a 22% discount—tour Heineken’s brewery, then cruise Amsterdam’s canals for 75-min.

  • Everything you get at the Heineken Experience: Save 30-mins and fast-track your entry to the Heineken brewery. Enjoy the live English walkthrough, pick your language on the audio guide, and wrap things up in the colourful buzz of the Best ‘Dam Bar.
  • Everything you get on the Canal Cruise: Relax on a 75-min cruise through Amsterdam’s canals in a glass-roof boat. Spot landmarks like Rijksmuseum and Magere Brug, with an audio guide in 19 languages.
  • Why choose this: Save 22% and hop on your canal cruise right across from Heineken for the easiest two-in-one Amsterdam experience.
  • Upgrades: Sightseeing is better with snacks! For the cruise, pick the snack box option and enjoy sweet and savory bites, plus a beverage.

Inclusions Heineken Experience

  • Fast track entry to Heineken Experience

  • Live presentation in English

  • Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

  • 1 complimentary Heineken

75-min Canal Cruise

  • 75-min Canal Cruise (boarding opposite Heineken Experience)

  • Glass-top roof boats

  • Audio guide in 19 languages

  • Snack box on the cruises (as per option selected)

Heineken Experience + 75-min Canal Cruise

  • Ensure your entry tickets and ID are on hand for a smooth experience.
  • Your pets are not permitted on this experience.

Heineken Experience

  • Outside food & beverages and smoking are not allowed in this experience.
  • For safety reasons, guests under the age of 18 years are not allowed on this experience.
  • This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
  • For your convenience, guide dogs are welcome to join you.
  • Available facilities: lockers, cloakroom, and restroom.

75-min Canal Cruise

  • This experience is not accessible to wheelchair users.
  • These tickets can't be cancelled or rescheduled.
Heineken Experience brewery interior with copper brewing tanks, Amsterdam.
Tourists crafting beer at Heineken Experience in Amsterdam brewery.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Visitors on a tour of the Johan Cruijff ArenA
Visitors exploring the iconic Johan Cruijff ArenA during the Classic Tour in Amsterdam
Heineken Experience Amsterdam tour with drinks and 24hr hop-on hop-off boat.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam brewery.
A visitor seeing the trophies on display at the Johan Cruijff ArenA
Visitors seeing the photographs on display at the Johan Cruijff ArenA
Combos
4.6(0)

Combo (Save 5%): Heineken Experience Tickets + Johan Cruijff ArenA Classic Tour

From Heineken’s Best 'Dam Bar to Johan Cruijff ArenA’s famous pitch—all in one ticket!

  • Everything you get at Heineken Experience: Take a peek inside the original brewery, ride through a bottle’s journey in 4D, go on a self-guided tour with a multilingual audio guide, or catch a live English session & finish at the Best ‘Dam Bar hangout.
  • Everything you get at Johan Cruijff ArenA: Go behind the scenes at Johan Cruijff ArenA, and visit the dressing rooms, dugout, pitch, players’ tunnel, and Ajax Gallery of Fame on your own!
  • Why choose this combo: One hassle-free booking gets you into Heineken Experience and Johan Cruijff ArenA—explore brewing culture and football history at your pace!


Check availability
Instant confirmation
Mobile ticket
Audio guide
reviewer
YeraldinJul, 2025
5/5

We loved everything, the ambiance, the service 10/10 I think what we liked the most was the friendly attitude of all the staff.

reviewer
MaríaJul, 2025
5/5

I highly recommend this experience. We had a great time. Very fun as well as enlightening. Everyone was very nice. What to say about my favorite beer! 🍻

reviewer
FreerkJul, 2025
3/5

The experience was less enjoyable for me because it was incomprehensible to me why the explanations were given only in English and not in Dutch. It all went much too fast and was difficult for me, a 1944-born Dutchman with a reasonable command of English, to follow. The indication of raw materials was also only in English. The only Dutch word spoken during the presentation was "PROOST."

reviewer
MichelleJul, 2025
4/5

This was a great experience. The Heineken team build a great environment to learn about the making of their brand & then enjoying the beer. Highly recommend

reviewer
HenriettaJun, 2025
4/5

Loved the games, photo points and the part where we became the beer. Was something I haven't experienced before. Loved the tasting part and that at the end we could choose what to drink twice. All the Heineken members either presenting, at the bar or at the entrance were super sweet and friendly! They elevated the experience even more.

reviewer
PauloMay, 2025
3/5

The only (and relevant) problem is that I couldn't see the field, since it was prepared for a show. It would be fair if I had been informed before.

reviewer
mohamedMay, 2025
3/5

I was surprised my tour was not a self guided tour.But it went fine.Had more time to experience and take some photos. Disappointed towards the end at the fan store.I brought an Ajax vintage jersey that was sold at the store to get it printed.I was turned away by the staff saying I can only get the jersey printed if I bought it at the store.I think yhat left a bitter taste to my tour.I came from afar from all the way from Singapore.I was willing to pay for the prints.But well it wasnt to be

reviewer
YuanJun, 2025
5/5

Very easy to buy the ticket online!

reviewer
IdaJun, 2025
4/5

The part where you "become" a beer. Really nice effects.

reviewer
DougJun, 2025
4/5

It was a good all around tour

reviewer
GrahamMay, 2025
4/5

Ease when arrived. Helpful staff guiding you along the route. Lots of photos of ex players.

reviewer
SardaMay, 2025
5/5

The highlight of my visit was discovering the club's history

reviewer
HurykaMay, 2025
5/5

Quick and easy purchase! I love it

reviewer
MAGGIANIMay, 2025
5/5

Everything... The stadium tour was incredible. The cruise was top-notch. Perfect

reviewer
LucaApr, 2025
4/5

The attractions met expectations

reviewer
EmmaApr, 2025
5/5

We got to walk around the tournament in our own time and pace. No one was ushering you on.

reviewer
HansApr, 2025
4/5

Very good guide who told en great way

reviewer
AndreaApr, 2025
5/5

Simply wonderful Experience to be repeated

reviewer
ValeriaJul, 2025
5/5
reviewer
NamanJul, 2025
5/5
reviewer
BranislavJul, 2025
4/5
reviewer
GerardJul, 2025
5/5
reviewer
KimJul, 2025
4/5
reviewer
AnneJul, 2025
5/5
reviewer
SarahJul, 2025
4/5

From Heineken’s Best 'Dam Bar to Johan Cruijff ArenA’s famous pitch—all in one ticket!

  • Everything you get at Heineken Experience: Take a peek inside the original brewery, ride through a bottle’s journey in 4D, go on a self-guided tour with a multilingual audio guide, or catch a live English session & finish at the Best ‘Dam Bar hangout.
  • Everything you get at Johan Cruijff ArenA: Go behind the scenes at Johan Cruijff ArenA, and visit the dressing rooms, dugout, pitch, players’ tunnel, and Ajax Gallery of Fame on your own!
  • Why choose this combo: One hassle-free booking gets you into Heineken Experience and Johan Cruijff ArenA—explore brewing culture and football history at your pace!

Inclusions Heineken Experience

  • Entry to the Heineken Experience

  • Live presentation in English

  • Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

  • 2 Heinekens at Best 'Dam Bar

Johan Cruijff ArenA

  • Entry to Johan Cruijff ArenA

  • Access to: Players' Dressing Rooms, Mixed Zone, Players' Tunnel, Pitch, Manager’s Dug-out, Ajax Gallery of Fame

Heineken Experience + Johan Cruijff ArenA

  • Ensure your entry tickets and ID are on hand for a smooth experience.
  • Outside food & beverages and smoking are not allowed in this experience.
  • Your pets are not permitted on this experience.
  • For your convenience, guide dogs are welcome to join you.
  • Available facilities: Restrooms

Heineken Experience

  • For safety reasons, guests under the age of 18 years are not allowed on this experience.
  • This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
  • Available facilities: lockers and cloakroom.

Johan Cruijff ArenA

  • Helmets, suitcases, or bags bigger than 30 cm x 21 cm x 10 cm are not allowed on this experience.
  • This experience is accessible to wheelchair and pram/stroller users.
  • For your convenience, escalators and elevators are available throughout the venue.
  • Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
  • These tickets can't be cancelled or rescheduled.

From happy customers

Loved by 35 million+
Ann Phillips
US

Ann

United States
Jul 2025
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+2 more

Nice array of paintings and various mediums but the museum was a bit confusing to navigate. Wish there were better signage and it was organized a bit better by artist. would definitely recommend getting a guided tour for this reason my sister was able to get a ticket but the rest were sold out.
Henrique Dantas da Silva
ES

Henrique

Spain
May 2025
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We loved the experience. When we arrived at the boat station, we discovered that there was super flexibility in the timetable. So we visited the Heineken factory first and then took the boat trip. The boat was super comfortable and also had an outside area so we could take photos. We also bought a snack, which exceeded our expectations. There was plenty of food and it helped curb our hunger. 😅
Karen  Belton
CA

Karen

Canada
Jul 2023
Great tour. The tour guides where excellent, and the tour was very informative, and fun. Head out was an easy system to book a tour , the description of the tour was well detailed.
Kaira Gowers

Kaira

Mar 2023
People there were lovely ! Such an amazing experience to do! If your in Amsterdam I highly recommend the Heineken experience
Michelle Edwards
AU

Michelle

Australia
Jul 2025
This was a great experience. The Heineken team build a great environment to learn about the making of their brand & then enjoying the beer. Highly recommend
Henrietta Szabó
HU

Henrietta

Hungary
Jun 2025
Loved the games, photo points and the part where we became the beer. Was something I haven't experienced before. Loved the tasting part and that at the end we could choose what to drink twice. All the Heineken members either presenting, at the bar or at the entrance were super sweet and friendly! They elevated the experience even more.
ambra maccabiti

Ambra

Jun 2025
Beautiful city! Absolutely must do city card because it makes your life easier and facilitates entry to a lot of museums and places that you would normally maybe not visit. Highly recommended! Amber
Holzer Günther
AT

Holzer

Austria
May 2025
The large selection of different ways to organize your day. I think it's a shame that many interesting sights have to be booked online in advance to get a ticket. We couldn't visit the van Gogh Museum because we didn't get a ticket.

Top things to do in Amsterdam

Amsterdam's Heineken Experience | Discover the beauty of a 19th century brewery

Walk into the original Heineken brewery and find out how a small Dutch operation grew into a global brand. From old copper kettles to modern brewing tools, the tour is a mix of history, interactive games, and even a station where you can test your pouring skills.

Why visit the Heineken Experience in Amsterdam?

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  • Historic brewery tour: Travel back to 1867 inside Heineken’s first brewery, where restored equipment and hands-on brewing simulations guide you through the full process, complete with motion effects.
  • Interactive exhibits: Ever wondered how it feels to be part of a production line? This 4D ‘Brew Your Ride’ experience uses motion, sound, and effects to turn you into a Heineken bottle on the move.
  • Heineken Studio: Think of the Heineken Studio as a test kitchen for cool serving ideas. Expect touchscreens, futuristic taps, and systems that adjust taste or temperature at the push of a button.
  • Tasting sessions: If you think the glass shape, pouring technique, or ingredients don’t affect the flavor, then think again! These guided tasting sessions walk you through it with pro tips and sensory demos.
  • Brand history & memorabilia: The memorabilia room is a treasure trove of vintage ads, classic signage, old delivery bikes, and even the first-ever Heineken bottle design, all showing how branding and brewing grew together.

Things to know before you book your Heineken Experience tickets

  • Ticket options: Go classic with general entry, upgrade for rooftop views, or mix it up with combos, like an Amsterdam canal cruise, football stadium tour, or a modern art museum stop.
  • Cancellation policy: Heineken Experience tickets are non-refundable and non-reschedulable, so make sure you're ready to go before you click 'buy'!
  • What’s included: Your ticket covers everything from historical exhibits to the 4D experiences and the iconic ‘Best ‘Dam Bar.’ Plus, enjoy a live English talk, audio guides in six languages, and guided tasting sessions.
  • Why pick the rooftop experience: For a complete experience, head to the rooftop ! The panoramic views of Amsterdam’s skyline are unforgettable, making it a great place to pause, snap memorable pictures and enjoy your Heineken.
  • Why choose a combo: Combos are the perfect way to maximize your day and make the most of your money. Combine Heineken with a scenic canal cruise, explore the Johan Cruijff ArenA, or explore the modern art at Moco Museum!
  • Timed entry info: Entry is only allowed at your selected time, so don’t be late! The Experience is open year-round, with reduced hours on holidays like Christmas Eve and New Year’s Eve.
  • Age restrictions: Visitors must be 18 or older to enter. It’s a grown-up experience, so children and minors aren’t permitted, even with guardians.
  • Audio guide: With audio guides in Dutch, German, French, Italian, Spanish, and Portuguese, you’re free to explore each room your way, without following a group schedule.

Which Heineken Experience ticket is the best for you?

Heineken Experience Tickets

If you just want to tour the experience

Go for: Standard tickets

Duration: Flexible

Guide: Audio guide

  • Entry tickets include full access to the Heineken Experience, with a live English presentation, multilingual audio guides & extra perks like a 75-mins canal cruise, fast-track brewery entry, or access to the rooftop.

Recommended tour:

  • Heineken Experience Tickets
  • Heineken Experience Entry Tickets with Rooftop Access
Heineken Combo Tickets

If you want to explore more of Amsterdam

Go for: Combo tickets

Duration: Flexible

Guide: Audio guide

  • Whether you’re a sports fan, art lover, or a canal enthusiast, these Heineken Experience combos offer a taste of everything the city has to offer, all at an affordable price!

Recommended tours:

  • Heineken Experience Tickets + 60-Min Canal Cruise
  • Heineken Experience Tickets + Johan Cruijff ArenA Classic Tour
  • Heineken Experience + Moco Museum Tickets

What to do at the Heineken Experience?

Heineken Experience entrance in Amsterdam with visitors entering the historic brewery.
Heineken Experience tour entrance in Amsterdam with visitors entering the historic brewery.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Heineken Store interior with branded merchandise and display shelves in Amsterdam.
Heineken Experience interior with copper brewing tanks in Amsterdam.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Heineken Experience tour entrance in Amsterdam with visitors exploring.
Amsterdam canal cruise boat with tourists, Heineken Experience building in the background.
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Learn about the Heineken story

Get a feel for how a small Amsterdam brewery grew into a global name. You’ll see early logos, old-school bottles, and learn what made this brand stand out from the start.

Explore the historic brewery

You’ll walk through the original brewhouse where the very first batches were made. Expect golden halls, vintage machinery, old copper kettles, tiled walls, and stories hidden in every corner of the 19th-century space.

Engage with interactive exhibits

Brewing gets surprisingly interactive with exhibits that let you virtually join the process. Expect scent triggers, touch-based stations, and digital games that bring the science behind Heineken to life.

Experience ‘Brew Your Ride’

More than a gimmick, this 4D ride nails the balance of fun and info. Feel what a Heineken bottle might go through, with moving floors, bursts of wind, and playful visuals.

Visit the Heineken Studio

Peek into the brand’s more experimental side. The studio highlights fresh ways to serve and present Heineken, using custom taps and smart pouring setups you won’t see elsewhere.

Learn to pour the perfect pint

There’s a bit of science and a lot of technique behind a clean pour. Experts show you how to nail the tilt, timing, foam trimming and head height, and then you get to take a shot at it.

Enjoy guided tastings

These aren’t stiff, formal tastings. They’re relaxed sessions that walk you through what you’re tasting and why, so you leave knowing a little more about the taste, texture, and how ingredients show up on your palate.

Relax at the Best ‘Dam Bar

After the simulations, tastings, and history, this bar space lets you wind down at your own pace. It’s all indoors, casual, and honestly, a great photo spot too.

Combine with a canal cruise

Add a canal cruise to your ticket and drift through Amsterdam’s historic waterways. It’s only 45 minutes, but the views and the break from walking are totally worth it.

Plan your visit to the Heineken Experience

Heineken Eperience Timings
  • General opening hours:

Sunday to Thursday: 10:30am to 7:30pm (last entry 5:15pm)

Friday & Saturday: 10:30am to 9pm (last entry 6:45pm)

  • Exception to opening hours:

December 24, December 25, and December 31: 10:30am to 4pm (last entry at 2pm)

December 26 to December 30: 10:30am to 9pm (last entry at 6:45pm)

  • Rooftop bar: 10:30am to 7pm (Sunday to Thursday) & 10:30am to 8:30pm (Friday and Saturday)

  • Duration: It will take you approximately 1.5-2 hours to complete the tour of the brewery.

Heineken Experience building illuminated at night, Amsterdam.
  • Best day of the week to visit: Midweek visits—especially Tuesday to Thursday—are your best bet. These days tend to be calmer than weekends, giving you more space to explore and fewer lines at popular spots inside the brewery.
  • Best time to see sunset from the rooftop: In summer, aim for a 6pm visit on a Friday or Saturday and stay until 9pm to catch the sunset. In winter, visit around 3pm for earlier sunsets, around 4:30pm.
  • If you want to avoid crowds: Early mornings between 10:30am and 11:30am are the quietest. You’ll breeze through the entry, get front-row access to interactive exhibits, and enjoy the 4D ride and tastings without shoulder-to-shoulder crowds.

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

Find on Maps

  • By metro: Hop on line 5 from Centraal Station 

Closest stop: Vijzelgracht, which is 5-mins away from the brewery

  • By tram: Get on line 2, 4 or 12 from Centraal Station

Closest stop: Albert Cuypstraat (7-mins from Heineken Experience) and Museumplein (10-mins away from the brewery)

  • By car: Follow the S100 route from Centraal Station to reach the brewery in about 20 minutes. The entire journey is just over 7 km.

Closest parking: APCOA Parking Heinekenplein, 2-mins away from the brewery

  • By walking: Take a 35-minute stroll from Centraal Station to the Heineken Experience. The distance between the two is around 2.6 km.
Locker facility available
  • Cloakroom facility: You can leave your belongings free of charge at the cloakroom, as long as they fit within the size limit of approximately 320 x 255 x 492 mm (HxWxD).
  • Free Wi-Fi: You’ll have access to free Wi-Fi across the venue, perfect for uploading photos, messaging friends, or checking out extra info during the tour.
  • Washrooms: Clean and accessible restrooms are located throughout the brewery, so you won’t have to go hunting mid-tour. 
  • First aid: If something comes up, trained staff are on-site to handle medical situations. Signs are clearly posted, and help is always nearby if you need it.
  • Lost & found: Lost something? Staff are helpful and responsive, whether it’s a missing phone or sunglasses. 
  • Rooftop bar & terrace: The rooftop terrace offers great city views. It’s a relaxed space where you can sit back with a refreshment and enjoy the Amsterdam skyline
  • Wheelchair accessibility: The historic brewery wasn’t built with accessibility in mind, so there may be a few tricky spots to navigate in your wheelchair. Let the venue operators know ahead of time for a smoother visit!
  • Guide dogs: Only assistance dogs are welcome in the premises.
No pets in the premises
  • Age restrictions: Visitors under 18 are not permitted inside the Heineken Experience.
  • General conduct: Drink alcoholic beverages responsibly and respect the privacy of other guests.
  • Rooftop access: Visiting the rooftop requires a special Heineken Experience + Rooftop ticket, or you can request access at the entrance hall.
  • No animals: Pets are not allowed on the premises.
  • Luggage restrictions: Only bags up to 320 x 255 x 492 mm can be stored in the cloakroom.
  • Respectful behaviour: Please treat Heineken Ambassadors with respect and follow their guidelines throughout your visit.
  • Photography policy: Photography and videography are allowed for personal use only, not for commercial purposes.
Heineken Store interior with branded merchandise and display shelves in Amsterdam.
  • Exclusive Heineken merchandise: The Heineken Flagship Store offers a wide range of branded products, including barware, clothing, accessories, and collectibles, all reflecting the brand’s iconic legacy.
  • Personalized souvenirs: You can create custom Heineken bottles and glasses using interactive kiosks, making for a unique and memorable souvenir.
  • Themed shopping spaces: Divided into three distinct areas—bar materials, heritage, and textiles—the store provides an engaging and enjoyable shopping experience for all.
  • Open to all: You don’t need a Heineken Experience ticket to shop at the flagship store. It’s open daily, even for those who are not part of the tour.
  • Modern shopping technology: With RFID and self-checkout options, the store ensures a smooth and efficient shopping experience, making it easier than ever to pick up your favorite Heineken gear.
Dutch Sandwich
  • Best ‘Dam Bar (on the premises): Wrap up your Heineken Experience at the Best ‘Dam Bar, where you can enjoy freshly poured Heineken with light bar snacks. The bar has a buzzing vibe, perfect for relaxing and socializing.
  • Poké Bowl Olakino Amsterdam (100m): Strategically located near the renowned Heineken Experience, Poké Bowl is celebrated for its distinctive Hawaiian poké bowls, recognized for their delicious flavors and health-conscious composition.
  • Taj Indian Restaurant (130m): A short walk from the Heineken Experience, Taj Indian Restaurant is distinguished by its offering of traditional South Indian cuisine, including mushroom bhaji, cheese and garlic naan, kulfi, chicken tikka masala, and more.
Stay in Amsterdam
Van Gogh Museum entrance in Amsterdam with visitors entering the iconic art venue.
  • Museumplein (750m): Just a short walk away, Museumplein is a must-see. It’s home to Amsterdam’s most iconic museums, including the Van Gogh Museum and Rijksmuseum, perfect for art lovers.
  • Van Gogh Museum (950m):** Just a short stroll away, the Van Gogh Museum showcases the incredible work of the iconic artist. A must-visit for art fans who want to immerse in his world.
  • Foam Museum (850m): If you’re into contemporary photography, Foam Museum is a hidden gem. It’s a cool spot to explore some stunning exhibitions and get inspired by local and international photographers.
  • Diamant Museum Amsterdam (850m): This museum jumps into Amsterdam's diamond history. It’s a great place to learn about the city’s sparkling past and the artistry behind diamond cutting.
Combo tour
  • Arrive 15-mins early: Make sure to arrive ahead of your time slot to ensure smooth entry. Late arrivals might not be accommodated for later sessions.
  • Bring a charged phone: Many exhibits feature multimedia content, so having a charged phone ensures you can engage with the interactive displays and snap as many photos as you’d like!
  • Download the app: Get the Heineken Experience app ahead of time to access fun facts, additional info, and an interactive guide in your preferred language throughout your visit.
  • Engage with ambassadors: Heineken Ambassadors are stationed throughout the brewery to answer your questions, share behind-the-scenes details, and teach you about the brewing process during your self-guided tour.
  • Comfortable footwear is key: The tour involves a fair amount of walking across 6 floors, so wear comfortable shoes to ensure you can fully enjoy without any discomfort.
  • Get a City Card: Pair your Heineken Experience Tickets with an Amsterdam City Card for extra savings on other must-see highlights.

Beyond Heineken Experience

Amsterdam evening canal cruise with illuminated bridges and historic buildings.

Canal Cruises

Hop on a canal cruise to glide through Amsterdam’s picturesque waterways. You’ll pass iconic spots like the Anne Frank House, the Rijksmuseum, and the beautiful Jordaan district.

Visitors viewing contemporary art exhibits at Moco Museum, Amsterdam.

Moco Museum

If you love contemporary art, the Moco Museum is a must-visit! It’s home to a mix of modern artists, including Banksy and Warhol, along with some digital and immersive exhibitions.

Johan Cruijff ArenA exterior view in Amsterdam, Netherlands.

Johan Cruijff ArenA

Sports fans, don’t miss the Johan Cruijff ArenA! You’ll get a peek into the heart of Ajax FC, from the locker rooms to the pitch, all with fascinating football history along the way.

Frequently Asked Questions about Heineken Experience tickets

Can I bring children to the Heineken Experience?

No, the Heineken Experience is restricted to visitors aged 18 and older, so children and young adults under 18 are not allowed​.

Can I visit the Heineken rooftop with general entry tickets?

Unfortunately, general entry tickets do not grant access to the rooftop. To enjoy the stunning views from the Heineken Experience rooftop, you'll need a Heineken Experience Entry Tickets with Rooftop Access. These tickets offer exclusive access to the rooftop, so be sure to select the right option when booking your visit!

Do I need to book a separate timeslot for the rooftop?

No, if you have Heineken Experience Entry Tickets with Rooftop Access, there’s no need for a separate timeslot. You can visit the rooftop about 90 minutes after your tour starts.

Can I visit the rooftop before the Heineken tour?

No, with the Heineken Experience Entry Tickets with Rooftop Access, you must start the tour first, then head to the rooftop afterward.

Is beer still brewed in the building?

No, brewing stopped in 1988. The building is now a brand experience, but you can still visit the original brew room and enjoy freshly served Heinekens.

Do I need an ID to visit the Heineken Experience?

You may be asked to present a valid ID during your visit.

How long can I stay at the Heineken Experience with a timeslot ticket?

Your visit duration is flexible. While the self-guided tour usually takes around 2 hours, you can take as much time as you need after your scheduled start time.

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