English
English
- SAIL Amsterdam Tickets
- Rijksmuseum Tickets
- Moco Museum Amsterdam
- Zaanse Schans Windmills Tours
- Amsterdam Red Light District Tours
- Anne Frank Tours
- Fabrique des Lumières
- The Upside Down Amsterdam Museum Tickets
- Xtracold Icebar Tickets
- AMAZE Amsterdam
- A'DAM Lookout Tickets
- Madame Tussauds Amsterdam Museum Tickets
- WONDR Experience Tickets
- NEMO Science Museum Tickets
- National Maritime Museum Tickets
- Johan Cruijff Arena
- Stedelijk Museum Tickets
Heineken Experience Tickets
Headout is an authorized and trusted partner of the venue, offering curated experiences to enjoy this attraction. This is not the venue's website.
Go on an audio-guided tour through Heineken’s 158-year old brewery & age-old brewing process.
- Everything you get: Follow Heineken’s story in the 1867 Amsterdam brewery with a live English presentation and multilingual audio guide. See copper brew tanks, enjoy a 4D ‘Brew Your Ride’ experience, and snap digital keepsakes at karaoke stations and photo booths.
- Why choose this: Get full access to Heineken’s brewery tour, with expert English presentation and a self-paced audio guide in 6 languages.
- Upgrades: Add a 75-min Canal Cruise with audio in 19 languages, scenic city views from the Heineken rooftop, and fast-track entry to Heineken Experience.
Go on an audio-guided tour through Heineken’s 158-year old brewery & age-old brewing process.
- Everything you get: Follow Heineken’s story in the 1867 Amsterdam brewery with a live English presentation and multilingual audio guide. See copper brew tanks, enjoy a 4D ‘Brew Your Ride’ experience, and snap digital keepsakes at karaoke stations and photo booths.
- Why choose this: Get full access to Heineken’s brewery tour, with expert English presentation and a self-paced audio guide in 6 languages.
- Upgrades: Add a 75-min Canal Cruise with audio in 19 languages, scenic city views from the Heineken rooftop, and fast-track entry to Heineken Experience.
Inclusions
- Entry to Heineken Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
- 2 complimentary Heinekens
- Rooftop access (as per option selected)
- 75-min canal cruise (as per option selected)
- Glass-top roof boats (as per option selected)
- Audio guide in 19 languages on the boat (as per option selected)
- Fast-track entry to Heineken Experience (as per option selected)
- 3 glasses of Heineken (as per option selected)
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Outside food & beverages and smoking are not allowed in this experience.
- Your pets are not permitted on this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- For your convenience, guide dogs are welcome to join you.
- Available facilities: lockers, cloakroom and restroom.
- These tickets can't be cancelled or rescheduled.
Reviews
How do we collect reviews?
Snapshots from our guests
4.6
4,663 ratings
2.9K
1.7K
16
4
2
Guests from Italy, Brazil, United States and over 38 countries have loved this experience
What our guests say
Vera
Mar 2025Verified booking
Brilliant all through the tour
NADIA
May 2025Verified booking
The Heineken experience, not to be missed. Excellent plan to do with friends! The canal tour is a must see in Amsterdam!
View original review in Spanish
Noha
Apr 2025Verified booking
This tour was so fun and a MUST to do in Amsterdam. The staff all had great vibes and made sure to make it an exciting time for everyone. It's great to do with family or friends and it was such an engaging experience.
Leyzard
May 2025Verified booking
This experience is perfect, it is a must-see.
View original review in Spanish
Huryka
May 2025Verified booking
Quick and easy purchase! I love it
View original review in Portuguese
Luca
Apr 2025Verified booking
The attractions met expectations
View original review in Italian
Jose
Apr 2025Verified booking
Everything in general. The staff is very nice. And very fun experience.
View original review in Spanish
Le
Mar 2025Verified booking
A good time and a good experience.
View original review in French
EVA
Mar 2025Verified booking
Both experiences were fantastic. I would repeat.
View original review in Spanish
Jose
May 2025Verified booking
Felipe
May 2025Verified booking
Jaehun
May 2025Verified booking
TAM
May 2025Verified booking
Ayushman
May 2025Verified booking
Marilu
May 2025Verified booking
Rekha
May 2025Verified booking
Branislav
May 2025Verified booking
Ago
May 2025Verified booking
Hmidet
May 2025Verified booking
Melissa
May 2025Verified booking
Shalini
May 2025Verified booking
Saulius
May 2025Verified booking
Ernő
May 2025Verified booking
GONZALEZ
May 2025Verified booking
Diletta
May 2025Verified booking
Combos
Combo: Heineken Experience + Moco Museum Tickets
from
€46.90
Skip-the-line Moco Museum & save 60 mins, then tour Heineken with an audio guide.
- Everything you get at Heineken Experience: Walk through Heineken’s old brewing rooms, listen to stories with a multilingual audio guide, catch a live English demo, and get interactive with photo booths and karaoke stations.
- Everything you get at Moco Museum: Why wait? Skip the line and get straight to Moco’s iconic art—Banksy, modern masterpieces, immersive digital exhibits, and an outdoor garden to explore.
- Why choose this combo: Get 5% discount, skip the queues, and explore both Moco Museum’s art scene and Heineken’s brewing legacy.
Skip-the-line Moco Museum & save 60 mins, then tour Heineken with an audio guide.
- Everything you get at Heineken Experience: Walk through Heineken’s old brewing rooms, listen to stories with a multilingual audio guide, catch a live English demo, and get interactive with photo booths and karaoke stations.
- Everything you get at Moco Museum: Why wait? Skip the line and get straight to Moco’s iconic art—Banksy, modern masterpieces, immersive digital exhibits, and an outdoor garden to explore.
- Why choose this combo: Get 5% discount, skip the queues, and explore both Moco Museum’s art scene and Heineken’s brewing legacy.
Inclusions
Heineken Experience
- Entry to Heineken Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
- 2 Heineken beers
Moco Museum Amsterdam
- Skip-the-line entry to Moco Museum
- Access to permanent exhibitions like Modern Masters, Contemporary Masters, Banksy, and Moco Garden
- Access to temporary exhibitions like Digital Immersive Art by Studio Irma.
- Audio guide in Dutch, English, French, German, Italian, Portuguese & Spanish
Heineken Experience + Moco Museum Amsterdam
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Your pets are not permitted on this experience.
- For your convenience, guide dogs are welcome to join you.
Heineken Experience
- Outside food & beverages and smoking are not allowed in this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- Available facilities: lockers, cloakroom and restroom.
Moco Museum Amsterdam
- Sharp metallic tools or objects, alcohol, drones, hats, and bags are not allowed in this experience.
- Flash photography is strictly prohibited at the venue
- This experience is not accessible by wheelchair and pram/strollers.
- Facilities: restroom and free Wi-Fi.
- For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.
- Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.
- These tickets can't be cancelled or rescheduled.
Reviews
How do we collect reviews?
Snapshots from our guests
4.7
5,758 ratings
3.8K
1.9K
21
4
3
Guests from Italy, United Kingdom, United States and over 50 countries have loved this experience
What our guests say
MILENA
Mar 2025Verified booking
Visiting the Moco Museum in Amsterdam was an exciting and eye-opening experience, offering a unique mix of modern and contemporary art. The museum’s collection featured works from world-renowned artists like Banksy, Keith Haring, and Yayoi Kusama, blending street art, pop art, and immersive installations. Walking through the exhibitions, I was struck by the bold messages and social commentary embedded in the artwork, challenging traditional perspectives and sparking deeper reflection. The vibrant colors, unexpected materials, and thought-provoking themes made every room a new adventure, keeping me engaged and inspired. Beyond the artworks themselves, the museum’s intimate and stylish setting enhanced the experience, making it feel like a hidden gem in the heart of Amsterdam. One of the highlights was seeing Banksy’s rebellious pieces up close, with their powerful critiques of society, politics, and consumerism. The interactive and digital art installations added a playful and immersive touch, making the visit both visually stimulating and thought-provoking. Leaving the museum, I felt a renewed appreciation for contemporary art and its ability to challenge, inspire, and spark meaningful conversations.
Vera
Mar 2025Verified booking
Brilliant all through the tour
Noha
Apr 2025Verified booking
This tour was so fun and a MUST to do in Amsterdam. The staff all had great vibes and made sure to make it an exciting time for everyone. It's great to do with family or friends and it was such an engaging experience.
Sandrine
Apr 2025Verified booking
Easy to book. Must-do cruise (very happy to have booked in advance as it was very sunny and there would have been a big queue if we had booked on the day). Moco: interesting collection, again very busy so glad to have tickets booked.
View original review in French
David
Mar 2025Verified booking
Visiting the Moco Museum in Amsterdam was an incredible experience! The collection of contemporary and street art was truly inspiring, featuring works from iconic artists like Banksy and Basquiat. The museum itself had a vibrant and immersive atmosphere, making it a perfect place for art lovers and those looking for something unique in the city. The exhibits were well-curated, offering a mix of thought-provoking pieces and interactive displays. The Hour Canal Cruise in Amsterdam was an unforgettable experience! Gliding through the beautiful canals, surrounded by historic architecture and charming bridges, was both relaxing and breathtaking. The boat was comfortable, and the audio guide provided insightful commentary about the city's rich history and iconic landmarks.
Huryka
May 2025Verified booking
Quick and easy purchase! I love it
View original review in Portuguese
Olga
May 2025Verified booking
Everything perfect, no problem, tickets on the mobile, no queues ...
View original review in Spanish
Ana
May 2025Verified booking
I loved the whole experience! It was definitely worth it.
Luca
Apr 2025Verified booking
The attractions met expectations
View original review in Italian
Jose
Apr 2025Verified booking
Everything in general. The staff is very nice. And very fun experience.
View original review in Spanish
Sef
Apr 2025Verified booking
The whole exhibit was amazing!
Silvester
Apr 2025Verified booking
artists, location, atmosphere
Sven
Apr 2025Verified booking
Very beautiful art in a beautiful ambience
View original review in German
L.J.D.
Mar 2025Verified booking
The collection was/is beyond expectations !!!
View original review in Dutch
Nicola
Mar 2025Verified booking
It was much more affordable than the museums prices. Quick entry and fab experience.
Le
Mar 2025Verified booking
A good time and a good experience.
View original review in French
EVA
Mar 2025Verified booking
Both experiences were fantastic. I would repeat.
View original review in Spanish
Precious
Feb 2025Verified booking
I liked seeing a banksy and it was a very interactive musuem.
Mariam
May 2025Verified booking
Marco
May 2025Verified booking
Felipe
May 2025Verified booking
TAM
May 2025Verified booking
Ayushman
May 2025Verified booking
Rats
May 2025Verified booking
Rekha
May 2025Verified booking
Combos
Combo (Save 5%): Heineken Experience + Icebar Amsterdam Tickets
from €49.45
€46.98
5% off
From Heineken’s heritage to ice-cold cocktails at Icebar—Amsterdam’s coolest duo at 12% off.
- Everything you get at Heineken Experience: Learn the secrets behind Heineken’s perfect brew with a live presentation, an audio guide, and two well-earned Heinekens at the end.
- Everything you get at Icebar Amsterdam: Skip the queues, suit up in the thermal gear provided, and enjoy three icy beverages while surrounded by 35 tons of sculpted ice at -10°C.
- Why choose this combo: Get the best of both worlds—explore Heineken at your own pace, then skip the line for frosty fun and free beverages at the Icebar.
From Heineken’s heritage to ice-cold cocktails at Icebar—Amsterdam’s coolest duo at 12% off.
- Everything you get at Heineken Experience: Learn the secrets behind Heineken’s perfect brew with a live presentation, an audio guide, and two well-earned Heinekens at the end.
- Everything you get at Icebar Amsterdam: Skip the queues, suit up in the thermal gear provided, and enjoy three icy beverages while surrounded by 35 tons of sculpted ice at -10°C.
- Why choose this combo: Get the best of both worlds—explore Heineken at your own pace, then skip the line for frosty fun and free beverages at the Icebar.
Inclusions
Heineken Experience
- Entry to Heineken Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
- 2 complimentary Heinekens
Xtracold Icebar
- Skip-the-line entry to the Xtracold Icebar
- 3 free beverages (1 in the front bar + 2 in the Icebar)
- Thermal coat and gloves
Heineken Experience + Icebar Amsterdam
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Outside food & beverages and smoking are not allowed in this experience.
- Your pets are not permitted on this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- For your convenience, guide dogs are welcome to join you.
Heineken Experience
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- Available facilities: lockers, cloakroom and restroom.
Icebar Amsterdam
- This experience is accessible to wheelchair users. However, electric wheelchairs are not allowed.
- These tickets can't be cancelled or rescheduled.
Reviews
How do we collect reviews?
Snapshots from our guests
4.5
16,897 ratings
9.1K
7.8K
22
7
1
Guests from Italy, United Kingdom, Brazil and over 35 countries have loved this experience
What our guests say
Lucas
Apr 2025Verified booking
Ok ok ok beautful I liked it a lot, especially knowing that Palmeiras will never be world champions, and that the greatest team in the world is Corinthians.
View original review in Portuguese
Vera
Mar 2025Verified booking
Brilliant all through the tour
Janet
May 2025Verified booking
A fun time was had by all our group. Would recommend this experience for anyone who just wants an enjoyable (but chilly) time!
Noha
Apr 2025Verified booking
This tour was so fun and a MUST to do in Amsterdam. The staff all had great vibes and made sure to make it an exciting time for everyone. It's great to do with family or friends and it was such an engaging experience.
Huryka
May 2025Verified booking
Quick and easy purchase! I love it
View original review in Portuguese
Luca
Apr 2025Verified booking
The attractions met expectations
View original review in Italian
Jose
Apr 2025Verified booking
Everything in general. The staff is very nice. And very fun experience.
View original review in Spanish
Vladimir
Apr 2025Verified booking
The combo was a really good experience. We have loved visit the two buildings and price was nice.
Le
Mar 2025Verified booking
A good time and a good experience.
View original review in French
EVA
Mar 2025Verified booking
Both experiences were fantastic. I would repeat.
View original review in Spanish
Felipe
May 2025Verified booking
TAM
May 2025Verified booking
Ayushman
May 2025Verified booking
Rekha
May 2025Verified booking
Branislav
May 2025Verified booking
Melissa
May 2025Verified booking
Shalini
May 2025Verified booking
Ernő
May 2025Verified booking
Méhész
May 2025Verified booking
Sydnee
May 2025Verified booking
Jeffrey
May 2025Verified booking
Yoojin
May 2025Verified booking
Elise
May 2025Verified booking
Antti
May 2025Verified booking
Raffaella
Apr 2025Verified booking
Score a 22% discount—tour Heineken’s brewery, then cruise Amsterdam’s canals for 75-min.
- Everything you get at the Heineken Experience: Save 30-mins and fast-track your entry to the Heineken brewery. Enjoy the live English walkthrough, pick your language on the audio guide, and wrap things up in the colourful buzz of the Best ‘Dam Bar.
- Everything you get on the Canal Cruise: Relax on a 75-min cruise through Amsterdam’s canals in a glass-roof boat. Spot landmarks like Rijksmuseum and Magere Brug, with an audio guide in 19 languages.
- Why choose this: Save 22% and hop on your canal cruise right across from Heineken for the easiest two-in-one Amsterdam experience.
- Upgrades: Sightseeing is better with snacks! For the cruise, pick the snack box option and enjoy sweet and savory bites, plus a beverage.
Score a 22% discount—tour Heineken’s brewery, then cruise Amsterdam’s canals for 75-min.
- Everything you get at the Heineken Experience: Save 30-mins and fast-track your entry to the Heineken brewery. Enjoy the live English walkthrough, pick your language on the audio guide, and wrap things up in the colourful buzz of the Best ‘Dam Bar.
- Everything you get on the Canal Cruise: Relax on a 75-min cruise through Amsterdam’s canals in a glass-roof boat. Spot landmarks like Rijksmuseum and Magere Brug, with an audio guide in 19 languages.
- Why choose this: Save 22% and hop on your canal cruise right across from Heineken for the easiest two-in-one Amsterdam experience.
- Upgrades: Sightseeing is better with snacks! For the cruise, pick the snack box option and enjoy sweet and savory bites, plus a beverage.
Inclusions
Heineken Experience
- Fast track entry to Heineken Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
- 3 complimentary Heinekens
75-min Canal Cruise
- 75-min Canal Cruise (boarding opposite Heineken Experience)
- Glass-top roof boats
- Audio guide in 19 languages
- Snack box on the cruises (as per option selected)
Heineken Experience + 75-min Canal Cruise
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Your pets are not permitted on this experience.
Heineken Experience
- Outside food & beverages and smoking are not allowed in this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- For your convenience, guide dogs are welcome to join you.
- Available facilities: lockers, cloakroom, and restroom.
75-min Canal Cruise
- This experience is not accessible to wheelchair users.
- These tickets can't be cancelled or rescheduled.
Reviews
How do we collect reviews?
Snapshots from our guests
4.7
2,521 ratings
2.1K
265
57
1
81
Guests from Spain, Brazil, Italy and over 14 countries have loved this experience
What our guests say
Henrique
May 2025Verified booking
We loved the experience. When we arrived at the boat station, we discovered that there was super flexibility in the timetable. So we visited the Heineken factory first and then took the boat trip. The boat was super comfortable and also had an outside area so we could take photos. We also bought a snack, which exceeded our expectations. There was plenty of food and it helped curb our hunger. 😅
View original review in Portuguese
NADIA
May 2025Verified booking
The Heineken experience, not to be missed. Excellent plan to do with friends! The canal tour is a must see in Amsterdam!
View original review in Spanish
Leyzard
May 2025Verified booking
This experience is perfect, it is a must-see.
View original review in Spanish
Jose
May 2025Verified booking
Jaehun
May 2025Verified booking
Marilu
May 2025Verified booking
Ago
May 2025Verified booking
Hmidet
May 2025Verified booking
Saulius
May 2025Verified booking
GONZALEZ
May 2025Verified booking
Diletta
May 2025Verified booking
Tymofii
May 2025Verified booking
Sanne
May 2025Verified booking
Yelena
May 2025Verified booking
Luis
Apr 2025Verified booking
Chiara
Apr 2025Verified booking
Melissa
May 2025Verified booking
I couldn't take the boattrip they said after Heineken. First went to Heineken like in the ticket and then boattrip was not available anymore
WILLIAM
May 2025Verified booking
It's cool the story and trying to use technology but it could be more immersive and dynamic; it's not what I expected.
View original review in Spanish
May
Dec 2024Verified booking
Lucimara
Nov 2024Verified booking
María
Sep 2024Verified booking
The Heineken experience was not what I expected, too much of a show. The cruise was fine but there was no snack box.
View original review in Spanish
Rudolf
Jun 2024Verified booking
Everything was OK, but I would like to make a comment about my boat trip. The Lovers boats are very cramped. On my cruise, 3/4 of the boat was occupied by a school class, the teenagers were very loud and it was difficult to understand the guide. However, the captain did ask them to be quiet several times.
View original review in German
MIGUEL
Aug 2024Verified booking
All great and in a good mood! A great factory!
View original review in Spanish
Headout Guest
Aug 2024Verified booking
Headout Guest
Aug 2024Verified booking
Combos
Combo (Save 5%): Heineken Experience Tickets + Johan Cruijff ArenA Classic Tour
from €44.95
€42.70
5% off
From Heineken’s Best 'Dam Bar to Johan Cruijff ArenA’s famous pitch—all in one ticket!
- Everything you get at Heineken Experience: Take a peek inside the original brewery, ride through a bottle’s journey in 4D, go on a self-guided tour with a multilingual audio guide, or catch a live English session & finish at the Best ‘Dam Bar hangout.
- Everything you get at Johan Cruijff ArenA: Go behind the scenes at Johan Cruijff ArenA, and visit the dressing rooms, dugout, pitch, players’ tunnel, and Ajax Gallery of Fame on your own!
- Why choose this combo: One hassle-free booking gets you into Heineken Experience and Johan Cruijff ArenA—explore brewing culture and football history at your pace!
From Heineken’s Best 'Dam Bar to Johan Cruijff ArenA’s famous pitch—all in one ticket!
- Everything you get at Heineken Experience: Take a peek inside the original brewery, ride through a bottle’s journey in 4D, go on a self-guided tour with a multilingual audio guide, or catch a live English session & finish at the Best ‘Dam Bar hangout.
- Everything you get at Johan Cruijff ArenA: Go behind the scenes at Johan Cruijff ArenA, and visit the dressing rooms, dugout, pitch, players’ tunnel, and Ajax Gallery of Fame on your own!
- Why choose this combo: One hassle-free booking gets you into Heineken Experience and Johan Cruijff ArenA—explore brewing culture and football history at your pace!
Inclusions
Heineken Experience
- Entry to the Heineken Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
- 2 Heinekens at Best 'Dam Bar
Johan Cruijff ArenA
- Entry to Johan Cruijff ArenA
- Access to: Players' Dressing Rooms, Mixed Zone, Players' Tunnel, Pitch, Manager’s Dug-out, Ajax Gallery of Fame
Heineken Experience + Johan Cruijff ArenA
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Outside food & beverages and smoking are not allowed in this experience.
- Your pets are not permitted on this experience.
- For your convenience, guide dogs are welcome to join you.
- Available facilities: Restrooms
Heineken Experience
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- Available facilities: lockers and cloakroom.
Johan Cruijff ArenA
- Helmets, suitcases, or bags bigger than 30 cm x 21 cm x 10 cm are not allowed on this experience.
- This experience is accessible to wheelchair and pram/stroller users.
- For your convenience, escalators and elevators are available throughout the venue.
- Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
- These tickets can't be cancelled or rescheduled.
Reviews
How do we collect reviews?
Snapshots from our guests
4.7
7,584 ratings
5.1K
2.4K
74
11
9
Guests from United Kingdom, Italy, France and over 56 countries have loved this experience
What our guests say
Tarbuc
Apr 2025Verified booking
Nice stadium, big, easy to go there...
Salaheddine
Mar 2025Verified booking
It was an incredible small but very familiar and beautiful field, if you really like soccer you will love it.
View original review in Spanish
Vera
Mar 2025Verified booking
Brilliant all through the tour
Guilherme
Mar 2025Verified booking
Everything at the stadium, thank you
Gourichon
Mar 2025Verified booking
The tour is comprehensive, and the information is well explained.
View original review in French
Paulo
May 2025Verified booking
The only (and relevant) problem is that I couldn't see the field, since it was prepared for a show. It would be fair if I had been informed before.
mohamed
May 2025Verified booking
I was surprised my tour was not a self guided tour.But it went fine.Had more time to experience and take some photos. Disappointed towards the end at the fan store.I brought an Ajax vintage jersey that was sold at the store to get it printed.I was turned away by the staff saying I can only get the jersey printed if I bought it at the store.I think yhat left a bitter taste to my tour.I came from afar from all the way from Singapore.I was willing to pay for the prints.But well it wasnt to be
Noha
Apr 2025Verified booking
This tour was so fun and a MUST to do in Amsterdam. The staff all had great vibes and made sure to make it an exciting time for everyone. It's great to do with family or friends and it was such an engaging experience.
Chinellato
Apr 2025Verified booking
Interesting experience, for those who love soccer and everything around it. Helpful staff inside. A bit pricey for gadgets and t-shirts
View original review in Italian
Marco
Apr 2025Verified booking
Nice stadium, convenient to get to in a suburban area, also nice ajax museum with lots of memorabilia and interactive activities. Deserves.
View original review in Italian
Callum
Mar 2025Verified booking
Amazing Experience, walking out from the dugout to sitting in the stands to seeing all of the History in the Trophy Room was definitely an experience to remember!
Sarda
May 2025Verified booking
The highlight of my visit was discovering the club's history
View original review in French
Huryka
May 2025Verified booking
Quick and easy purchase! I love it
View original review in Portuguese
MAGGIANI
May 2025Verified booking
Everything... The stadium tour was incredible. The cruise was top-notch. Perfect
View original review in French
Luca
Apr 2025Verified booking
The attractions met expectations
View original review in Italian
Emma
Apr 2025Verified booking
We got to walk around the tournament in our own time and pace. No one was ushering you on.
Hans
Apr 2025Verified booking
Very good guide who told en great way
Andrea
Apr 2025Verified booking
Simply wonderful Experience to be repeated
View original review in Italian
Jose
Apr 2025Verified booking
Everything in general. The staff is very nice. And very fun experience.
View original review in Spanish
Stephan
Apr 2025Verified booking
We liked the self-guided tour very much, it was easy and informal to see the stadium, worth seeing...
View original review in German
Susanne
Apr 2025Verified booking
Very friendly staff who showed us around and answered all our questions.
View original review in German
Anja
Apr 2025Verified booking
Unlimited time for the tour. Good explanations.
View original review in German
Ayodeji
Apr 2025Verified booking
Friendly staff and warming environment. A place to visit in the Netherlands as a football fans.
Dadone
Mar 2025Verified booking
Beautiful visit!!! Convenient to reach by train.
View original review in Italian
Le
Mar 2025Verified booking
A good time and a good experience.
View original review in French
AmsterdamAmsterdam Heineken Experience Tickets
Make the most of Amsterdam
Why visit Heineken Experience in Amsterdam
- Unique brewery heritage: Want to know how Heineken became a global hit? The Heineken Experience offers an incredible journey back to the 19th century, giving you insight into the brand’s remarkable beginnings.
- Fascinating behind-the-scenes tour: Go behind the scenes at Heineken’s state-of-the-art facilities and see the entire production process in action. Try hands-on activities like virtual brewing, where a moving platform lets you experience the journey from start to finish.
- Engaging multimedia exhibits: Experience state-of-the-art displays that combine multimedia elements, sensory enhancements, and compelling storytelling that tell the Heineken story in a really cool way. And, of course, you get to enjoy some different samples!
Which Heineken Experience ticket is best for you
If you are on a budget
Go for: Access tickets
Duration: Flexible
Guide: Audio guide
- With these tickets, you get to go behind the scenes and see where the magic happens in the old brewery.
- Enjoy two free refreshments while you're there.
- There's a live tour in English, which you can also listen to in other languages, like Dutch, German, French, Italian, Spanish, and Portuguese.
Recommended tour:
- Heineken Experience Tickets
If you want to explore beyond
Go for: Combo tickets
Duration: Flexible
Guide: Self-guided
- Want to see the best of Amsterdam? Combo tickets are perfect! You get to cruise down the famous canals on a 75-minute cruise and learn all about the city's history.
- You'll also get skip-the-line access to the Heineken Experience and see how the process of brewing is done.
- If you're on a budget, check out the I Amsterdam City Card. It's another option that includes the Heineken Experience and 70 other attractions and experiences.
Recommended tours:
- Heineken Experience + Amsterdam Canal Cruise
- I Amsterdam City Card
What to do at the Heineken Experience
Learn about the Heineken story
Take a fascinating journey to a 150-year-old brewery and witness the incredible transformation of a small family business into a global icon. You'll get to smell the hops, taste the malted wort, and see how it all comes together. From collecting water to bottling the final product, you'll learn every step of the way.
Explore the Heineken collection
The brewery is like a museum of history and craftsmanship. You'll see old pictures, decorations, and massive, shiny tanks. It’s like peeking behind the scenes of Heineken’s legacy, with huge vats once used in production, vintage advertisement prints, and memorabilia preserved for over 150 years.
Enjoy sample tasting
Now that you've explored the experience, it’s time to unwind! Head to the Best 'Dam Bar, a nightclub-style spot located under the building. Dance the night away and end your visit in the most perfect way.
Check out Max Verstappen's RB14 car
Want to see a real F1 race car? Head to the Heineken Experience! They've got Max Verstappen's 2018 ride, the RB14, on display. It's the car that helped him and his teammate, Daniel Ricciardo, make a powerful mark on the track in the 2018 Formula One season, debuting at the Australian Grand Prix.
Plan your visit to the Heineken Experience
Timings
Getting there
Facilities
Accessibility
Rules
Eat
Stay
Nearby
Visitor tips
The Heineken Experience is open every day.
- Sunday to Thursday: 10:30am to 7:30pm (last entry 5:15pm)
Friday & Saturday: 10:30am to 9pm (last entry 6:45pm) - Exception to opening hours:
December 24, December 25, and December 31: 10:30am to 4pm (last entry at 2pm)
December 26 to December 30: 10:30am to 9pm (last entry at 6:45pm) - Duration: It will take you approximately 1 hour and 30 minutes to complete the tour of the house.
- Best time to visit: Amsterdam is a great city to visit all year around, with spring offering the best weather and views of the city. When planning a visit to the Heineken Experience, book your tickets for the morning hours on a weekday to avoid crowds.
Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam
The Heineken Experience is located in the center of the city and is easy to reach by walking or by taking public transportation. Here are some of the best ways to reach the Heineken Experience:
- By tram: Go by tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
- By metro: Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.
- There is a cloakroom and lockers on the site for the visitors to store their possessions.
- Audio-guide is offered in 6 languages, including Dutch, French, German, Italian, Portuguese and Spanish.
- There is a Heineken Flagship store on site.
- The Heineken Experience is equipped with free Wi-Fi.
- The Heineken Experience is housed in its original brewery, an old historical building, making it a bit tough for wheelchair accessibility. If you are visiting the brewery anyway, inform them beforehand so they can prepare for your smooth visit.
- Additionally, visit before 1pm on weekdays for fewer crowds, allowing you to tour more freely.
- Visitors under the age of 18 are not allowed inside.
- To access the rooftop at Heineken Experience, you would either need a Heineken Experience + Rooftop ticket or contact the staff in the entrance hall for the same.
- Pets are not allowed on the premises except for guide dogs.
- Bags bigger than 320 x 255 x 492 mm will not be kept in the cloakroom.
- Please respect the Heineken Ambassadors with respect and follow their guidelines.
- Photography and videography are only allowed for non-commercial purposes.
- Consume alcoholic beverages responsibly and maintain the privacy of fellow visitors.
- Poké Bowl Olakino Amsterdam (100m): Strategically located near the renowned Heineken Experience, Poké Bowl is celebrated for its distinctive Hawaiian poké bowls, recognized for their robust flavors and health-conscious composition.
- Taj Indian Restaurant (130m): A short walk from the Heineken Experience, Taj Indian Restaurant is distinguished by its offering of traditional South Indian cuisine, including mushroom bhaji, cheese and garlic naan, kulfi, chicken tikka masala, and more, within an exceptional dining ambiance.
- Broodje Bert (3km): One of the most popular Amsterdam eateries, Broodje Bert is acclaimed for its inviting ambiance and delectable sandwiches. It offers a diverse menu with salads and traditional Dutch cuisine at affordable prices.
- Luxury hotels: Hotel Okura Amsterdam (2.2 km), Breitner House (2.8 km), Pestana Amsterdam Riverside (3.2 km)
- Mid-budget hotels: Hotel V Frederiksplein (700 m), CitizenM Amsterdam South (3 km), Hotel Not Hotel (3.1 km)
- Low-budget hotels: Hotel Aalders (900 m), Conscious Hotel The Tire Station (2.9 km), Eden Hotel Amsterdam (4 km)
Wikimedia Commons
- Canal cruise: Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.
- Rijksmuseum: Visit the museum that is home to more than one million works of art and historical objects.
- Van Gogh Museum: Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.
- Museumplein: Located a mere 10-minute walk from the Heineken Experience, this large public square is surrounded by several of the country’s most iconic museums and monuments.
- Make sure to be there 15 minutes before your Heineken Experience time slot.
- Download the Heineken Experience app beforehand so you can enjoy additional information and fun facts about the brewery in your choice of language.
- While your visit will be self-guided, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour and appreciate the sample tastings.
- If you don’t mind spending more, book the VIP tour. At the end of the guided tour, your guide will escort you to a private bar and serve you five premium beers accompanied by Dutch snacks.
- Make a day of it. Combine your beer adventure with a canal cruise. It's a perfect combo!
Frequently Asked Questions about Heineken Experience tickets
Can I reschedule or cancel my Heineken Experience ticket?
No, tickets to the Heineken Experience are non-refundable and cannot be rescheduled, so plan your visit accordingly.
Are combo tickets available?
Yes, you can purchase combo tickets that include the Heineken Experience and other attractions like the Amsterdam Canal Cruise or the Johan Cruijff ArenA Classic Tour. These options are great for exploring multiple attractions at a discounted rate.
What is the duration of the Heineken Experience tour?
The self-guided tour typically takes about 1.5 to 2 hours. This allows you to fully enjoy the exhibits, participate in the beer tasting, and soak in the rich history of Heineken.
Is the Heineken Experience wheelchair accessible?
Yes, the attraction is wheelchair-accessible. You can also borrow a wheelchair from the attraction on request.
Can I bring children to the Heineken Experience?
No, the Heineken Experience is restricted to visitors aged 18 and older, so children and young adults under 18 are not allowed.
Is there a gift shop at the Heineken Experience?
Yes, the Heineken Flagship Store offers a wide range of souvenirs and exclusive Heineken merchandise, perfect for taking a piece of your experience home with you.
Can I take a canal cruise from the Heineken Experience?
Yes, you can easily combine your visit to the Heineken Experience with a canal cruise. Combo tickets are available that include both attractions, offering a seamless way to explore Amsterdam by water.
From the happy customers
Charlotte
FranceJan, 2025
+ 2 more
Both guided and free during the tour, we were able to make the most of every second. A fun, friendly experience well worth the detour.
View original review in French
Heineken Experience Entry Tickets
Henrique
SpainMay, 2025
We loved the experience. When we arrived at the boat station, we discovered that there was super flexibility in the timetable. So we visited the Heineken factory first and then took the boat trip. The boat was super comfortable and also had an outside area so we could take photos. We also bought a snack, which exceeded our expectations. There was plenty of food and it helped curb our hunger. 😅
View original review in Portuguese
Combo: Heineken Experience Tickets + 75-Min Canal Cruise
Rudolf
Jun, 2024
Everything was OK, but I would like to make a comment about my boat trip.
The Lovers boats are very cramped.
On my cruise, 3/4 of the boat was occupied by a school class, the teenagers were very loud and it was difficult to understand the guide.
However, the captain did ask them to be quiet several times.
View original review in German
Combo: Heineken Experience Tickets + 75-Min Canal Cruise
Karen
CanadaJul, 2023
Great tour. The tour guides where excellent, and the tour was very informative, and fun.
Head out was an easy system to book a tour , the description of the tour was well detailed.
Combo: Heineken® Experience Tickets + Canal Cruise
Kaira
Mar, 2023
People there were lovely ! Such an amazing experience to do! If your in Amsterdam I highly recommend the Heineken experience
Combo: Heineken® Experience Tickets + Canal Cruise
Holzer
AustriaMay, 2025
The large selection of different ways to organize your day. I think it's a shame that many interesting sights have to be booked online in advance to get a ticket. We couldn't visit the van Gogh Museum because we didn't get a ticket.
View original review in German
I Amsterdam City Card: Access Unlimited Public Transport & 70+ Attractions
Richard
IrelandOct, 2024
Any problems with the ticketing were quickly resolved with the Information guys on the north side of the Centraal Station. Except they did not advise that the 'Night Watch' was serving time, jailed on a scaffold! We found that the larger and more famous museums were poorer bangs for bucks/time and a more wonderful experience could be found in the constellation. of smaller museums in between. Here was to be found the greatest value of the card. Especially if you rest your feet by taking a picnic on the free canal cruise.
I Amsterdam City Card: Access Unlimited Public Transport & 70+ Attractions
Michel
CanadaOct, 2024
The brewery tour was great, but the cruise was a long way from the factory, so it was disappointing that it didn't go to the factory. Not clear and catchy. Very disappointing. We didn't do it. Misleading advertising
View original review in French
Combo: Heineken Experience Tickets + 60-Min Canal Cruise